Request: Clear the doubts mentioned below and reevaluate Assignment scores accordingly
Debasish Bhattacharyya
09.11.2021
Prof. Rajat Agarwal & Prof. Vinay Sharma
Dear Sirs,
This has reference to my previous requests, dated 22.10.2021, 25.10.2021 and 29.10.2021, for your response.
Possibly, somehow those have gone unnoticed to you. That's why I am collating below the doubts/queries/points concerned once again for your ready reference.
Kindly take the trouble of responding to the following so that as one of the learners I do not have to carry the doubts from the course.
1) Assignment-1: Qn. 8:
You have said: “Before being a people-centred approach, design thinking is a solution-centred approach”.
But, the essence of Design Thinking says, solution has to be devised and created keeping in view the user’s pain-points, user’s context and user’s feedback. So, “humans/people” come before the “solution”. Moreover, it does not suggest thrusting a “solution” upon “humans/people”. So, with due respect to you, there is enough reasons to request you for reevaluation of the score for my answer.
2) Assignment-3: Qn. 8:
The correct answer has been given as "Research Scholar". Request you to please explain why the answer should be "Research Scholar". I could not understand how publishing of research papers by a research scholar with the guidance of experts, pertained to “participation for innovation”. The research scholar might have come out with a finding or have made a break through invention, which would have a potential impact. But, I fail to understand how “participation for innovation” has happened by the research scholar. “Innovation” would happen only when the finding/invention by the research scholar goes beyond the paper or lab, is productized, is actually implemented and thereafter the utility or benefit out of it is obtained. I feel the question was not correct. So, the benefit of score for the said incorrect question should go to all the learners.
3) Assignment-4: Qn. 1:
It is a new learning for me from your points that the value propositions mentioned in the question are part of “Business Model” and not “Business Strategy”. If, during evaluation, those customer-centric offerings had been considered a part of “Business Strategy” then my answer (value proposition) too would have been considered correct.
4) Assignment-6: Qn. 5:
Requesting you once again to elaborate more on why "Netflix" is a radical innovation and why "LCD" should not be considered a right answer instead.
Since, discovery of liquid crystalline nature of cholesterol extracted from carrots, in 1888, by Austrian botanist and chemist Friedrich Richard Kornelius Reinitzer and production of first such display panel by Hoffman La Roche company in 1971, LCD has come a long way and has still the promise of greater role in future too. LCD has contributed immensely in the Information Age by revolutionizing the interface between machines and humans in a more user-friendly manner. Increasing significance of mobility in our lives, the need to communicate anytime anywhere have made fast-switching and energy-saving displays imperative. Apart from application in television, LCD came in there as a catalyst to growth. I am mentioning here only a few other sectors where the impact of LCD has been felt and benefit obtained - aircraft cockpit display panels, computers/laptops/tabs, calculators, lab instruments, electronic control panels used in industries, telephones, mobile phones, digital cameras/camcorders, gaming devices, video walls, projection systems, electronic billboards, medical devices.
It would be enlightening to know about such impacts of “Netflix” and the reasons for preferring it as a radical innovation to LCD. Kindly share the logic and insight behind the selection of Netflix. If there is no such plausible points, then kindly reevaluate my score for 'LCD'.
5) Assignment 8: Qn. 3:
I agree that the statement "There is a very high percentage of start-up failure." is correct.
But, the right answer should be "Success and failure of start-ups depend on the idea of start-up." This is because "idea of start-up" comes much before a start-up commences its journey and much before it faces success or failure.
The very first root cause of "success or failure" is always the "idea of start-up" leave alone the “high percentage”. If the "idea of start-up" is not right that implies:
(i) problem has not been identified properly,
(ii) problem space have not been observed rightly,
(iii) pain-points concerned have not been diagnosed correctly and
(iv) the concerns and feedback of the customer and/or user have not been taken into consideration.
(v) the idea of the "offering" has not been correctly thought out or researched.
So, if the "idea of start-up", does not fulfil the above requirements it would obviously lead to the path of failure. Request you to reconsider the answer and re-evaluate the score of the question.
Requesting you once again for your kind and detailed response on the above doubts/queries/points.
With thanks and regards,
Debasish Bhattacharyya