Please respond to the queries
Debasish Bhattacharyya
NOC21 MG63
Debasish Bhattacharyya
25.10.2021
Prof. Rajat Agrawal & Prof. Vinay Sharma
Dear Sirs,
I thank both of you for your kind response as well as the enriching course.
I request you to respond to
my following points. This is because I do not want to carry on with doubts from
the wonderful course. Am sure, the doubt-clearance would help other learners as
well.
1) Assignment-1: Qn. 8:
You have said: “Before being a people-centred approach, design thinking is a solution-centred approach”.
But, the essence of Design Thinking says, solution has to be devised and created keeping in view the user’s pain-points, user’s context and user’s feedback. So, “humans/people” come before the “solution”. Moreover, it does not suggest thrusting a “solution” upon “humans/people”. So, with due respect to you, I disagree to your points and request you to reevaluate and give me full marks for my answer.
2) Assignment-3: Qn. 8:
The correct answer has been given as "Research Scholar". Request you to please explain why the answer should be "Research Scholar". I could not understand how publishing of research papers by a research scholar with the guidance of experts, pertained to “participation for innovation”. The research scholar might have come out with a finding or have made a break through invention, which would have a potential impact. But, I fail to understand how “participation for innovation” has happened by the research scholar. “Innovation” would happen only when the finding/invention by the research scholar goes beyond the paper or lab, is productized, is actually implemented and thereafter the utility or benefit out of it is obtained. I feel the question was not right. So, the benefit of score for the said incorrect question should go to all the learners concerned.
3) Assignment-4: Qn. 1:
It is a new learning for me from your points that the value propositions mentioned in the question are part of “Business Model” and not “Business Strategy”. If those customer-centric offerings had been considered a part of “Business Strategy” then my answer (value proposition) would have been correct, at least partially.
4) Assignment-6: Qn. 5:
Request you to elaborate more on why "Netflix" is a radical innovation and why "LCD" should not be considered a right answer.
Since, discovery of liquid crystalline nature of cholesterol extracted from
carrots, in 1888, by Austrian botanist and chemist Friedrich Richard
Kornelius Reinitzer and production of first such display panel by Hoffman La
Roche company in 1971, LCD has come a long way and has still the promise of greater
role in future too. LCD has contributed immensely in the Information Age
by revolutionizing the interface between machines and humans in a more
user-friendly manner. Increasing
significance of mobility in our lives, the need to communicate
anytime anywhere have made fast-switching and energy-saving displays
imperative. LCD came in there as a catalyst to growth. I am mentioning here only a few sectors where the impact of
LCD has been felt and benefit obtained - aircraft cockpit display panels, computers/laptops/tabs,
calculators, lab instruments, electronic control panels used in industries, telephones,
mobile phones, digital cameras/camcorders, gaming devices, video walls, projection
systems, electronic billboards, medical devices.
It would be interesting to
know about such impacts of “Netflix” and the reasons for preferring it as a
radical innovation to LCD. Kindly share the logic and insight behind that.
5) Assignment 8: Qn. 3:
I agree that the statement "There is a very high percentage of start-up failure." is correct.
But, the right answer should be "Success and failure of start-ups depend on the idea of start-up." This is because "idea of start-up" comes much before a start-up commences its journey and much before it faces success or failure.
The very first root cause of "success or failure" is always the "idea of start-up" leave alone the “high percentage”. If the "idea of start-up" is not right that implies:
(i) problem has not been identified properly,
(ii) problem space have not been observed rightly,
(iii) pain-points concerned have not been diagnosed correctly and
(iv) the concerns and feedback of the customer and/or user have not been taken into consideration.
(v) the idea of the "offering" has not been correctly thought out or researched.
So, if the "idea of
start-up", does not fulfil the above requirements it would obviously lead
to the path of failure. Request you to reconsider the answer and re-evaluate
the score of the question.
Would appreciate your kind
response on the above.
With thanks and regards,
Debasish Bhattacharyya