CJM query

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Neha Agraharkar

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Dec 13, 2020, 9:14:26 AM12/13/20
to Discussion forum for Design Thinking - A Primer
Hello sir.
I have a doubt regarding the CJM.
I am making the CJM for a customer who plays the role of an HR recruiter in real life.
While making note of the activities that he/she does, I came across one activity which can split in two different ways depending on a condition.
So is it possible to represent this flow of conditional bifurcation in activity in the CJM?

Thank you in advance.

Bala Ramadurai

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Dec 15, 2020, 7:00:05 AM12/15/20
to Discussion forum for Design Thinking - A Primer
Hello,
  Thank you for your interesting question.

Sure, you can bifurcate the CJM. The CJM is a story told from the persona's perspective. Does this bifurcation help you in picturing their journey/situation better? If yes, go for it.

Thanks and have a nice day!
Bala

Neha Agraharkar

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Dec 16, 2020, 6:37:43 AM12/16/20
to Discussion forum for Design Thinking - A Primer, Bala Ramadurai
Yes Sir, that helped.
Thank you.

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