When we give ratings like Excellent, Good, or Bad, the scale is ordinal. They are nominal values that can be ordered but there is no way to check whether the difference between Bad and Good is the same as the difference between Good and Excellent. The rating in the question you are referring to is on a scale of 1 to 5. The ratings you can give are 1,2,3,4 and 5 and they have a
difference of 1 between any two consecutive values. That is, the
interval between the values is a fixed unit of measure, one. So this is interval scale of measurement.