As per the discussion with Prof. Usha ma'am,
Ratings are usually considered as ordinal scale. When the ratings are captured as labels: Good, Bad, Poor etc. They are ordinal scale as the difference between good and bad need not be the same as the difference between bad and poor.
Ratings of star hotels are examples. The difference between a 3 star hotel and 4 star hotel is not the same as the difference between a 4 star and a 5 star.
If the difference between rating 1 and 2 is same as difference between 2 and 3, and 3 and 4, it would be an interval scale else ordinal.
The key difference between ordinal and interval scale is that in Interval scale: difference between two data points make sense. Whenever, this kind of difference makes sense, it is interval.
So, specific to the question number 4 in activity questions 4 (not graded), both ordinal and interval scale of measurement are right choices.
For that dataset, answer should not be zero definitly. Name, shoe material etc. are categorical varables, since we are not able to perform any mathematical operations on it.