Outreach and Retention Committee Meeting Notes

[J.R. Logan]

Attending: Christina, Charlie, Shaunda, Nancy, Brenda, Ashely, JR

1. Discuss Outreach initiatives meetups and status / progress

• Nancy briefly discussed meetups (which have increased)
• Brenda posts activities to five places.
• We have talked to several facilitators to get more monthly meetups.
• Would like to get someone who is a pro at Google analytics to help us set up and understand the source tracking. For example, did someone register because of social media or a newsletter.

Reviewed events data:

Event Type	Hosted	Q1 Reg #	Q1 New #	% New	Average Attendance
Total	59	330	161	49%	5.6
Workshop	32	123	60	49%	3.8
Program	2	22	11	50%	11.0
Public	3	22	17	77%	7.3
Meetup	13	82	46	56%	6.3
Member Event	2	69	21	30%	34.5
Partner Hosted	1	0	0		0.0
Tour	1	12	6	50%	12.0

Volunteer: Google Analytics- Christina said they may be able to help with Google Analytics.

Action: JR sharing access to analytics for Christina

2. Discuss Retention Churn Insights

Reviewed and discussed churn charts: https://docs.google.com/document/d/1BUmntb7L53mCvLEEvztbInAgu9ciFXo_dJcThjv_2ds/edit?usp=sharing

• We are seeing many members who canceled automatically when payment failed. Discussed a strategy for recovering these members.
• Discussed offering incentive for those who said "limited time" to come back.
• We should consider followup questions in our outreach for the "limited time" people.

3. Partnership CPEN Agreement

Discussed  CPEN MOU

https://docs.google.com/document/d/1AAjC9OQUV-TqGFnNVxeMvd8haQjw8oobA0fMwsvMKXg/edit?usp=sharing

• The responsibilities looked like they were not exactly balanced. We should be careful not to ask too much from them without return.
• We might want to make a list of all the official partners with MOUs on the website. 

4. Outreach Planning Discussion

Reviewed and added to the planning document  (expect ongoing work on this). 

https://docs.google.com/document/d/1NV74jsuiAiBnVw3bcG1XW4cByk68Mej7MALwFQAT420/edit?usp=sharing

Some key points added include:

• Membership will reflect employees and facilitators/volunteers/instructors. This will help membership recruitment.
• Online Paid Advertising: ie Instragm video
• Question what are retention rates for programs like GEMS? We should try to collect this data.
• Testimonials in video on how members have benefited.
• New Member gathering events (special attention for new members)

J.R. Logan
Executive Director

MakeHaven

JR: 203-676-3414 | LinkedIn | Meeting 

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