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Welcome to our first ever newsletter! It's been a brilliantly busy few months for us here at 75Media and as a result, we're now starting to gather a fairly regular stream of news and updates. So, starting today, we're going to round-up the very best bits - from new panels to inspiring campaigns - and share them with you at the end of each month. Enjoy!
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Three new digital panels in the North
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Following the announcement of our 10 year partnership with out-of-home assets provider, Wildstone, earlier this year, our portfolio of both classic and digital sites across the UK is growing all the time. In the last month alone, we have added three iconic digital sites to our northern network: a Mega 6 on Leeds' M621 that reels in an audience of 26 million, a D48 on Derby Road, a high-traffic arterial road in Liverpool, and not one but two screens on Sir Clive Sullivan Way, Hull, that reach over 45 million a year.
We're also boosting our classic portfolio across Yorkshire and the North West, too. Just drop Joe a line to find out more about this.
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M621, Leeds
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Derby Road, Liverpool
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Sir Clive Sullivan Way, Hull
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GenM and Innit For Young People Charity campaigns
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We're always looking for creative, informative and aspirational ways to make our billboards work as hard as possible in the communities where we operate. Our panels are positioned in prominent commuter and city centre locations so if they can be used to raise awareness of important causes and inspiring projects, we are always keen to get involved.
This month, we were delighted to support two brilliant campaigns.
GenM is the first-of-its-kind movement aimed at making the menopause a more positive experience for everyone. To mark October's Menopause Awareness Month, we were proud to provide national billboard coverage for GenM's uplifting out-of-home campaign, 'The Future Is Yours'. The campaign appeared on our panels in London, Liverpool, Manchester, Nottingham, Hull, Leeds, Bradford and Huddersfield and delivered a reach of over 27 million impacts.
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GenM's 'The Future Is Yours' OOH campaign on our D96 Western Avenue panel in London
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In the North West, we also donated five billboards to Innit For Young People Charity (I4YPC) as part of its 'SnapYourTown' photography project which saw students take to the streets of Salford and Manchester to capture their vision of home. I4YPC works to break the cycle of exclusion by inspiring and encouraging young people to engage in and acquire their education, while building a sense of self-worth and achievement.
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Our panel on Deane Road, Bolton, donated to I4YPC as part of its 'SnapYourTown' campaign
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Hold on tight to your marketing budget
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The cost of living, working, socialising and everything in between continues to rise and continues to be front-of-mind for us all. In times like these, it's instinctive to look for ways to save money and spend less but if you are a business owner or marketing manager, may we share a few words wisdom... safeguard your marketing budgets at all costs.
History dictates that those who continue to advertise and drive brand activity during challenging economic times, will flourish on the other side: they will overtake their competitors and secure that all important market share.
We've delved into this topic in a lot more detail over on our blog. Grab a brew and find out why you shouldn't cut your marketing budgets and how you can save money in other ways instead.
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November is set to be another busy month for us: we will be welcoming a new member of staff (who we're very excited to have on board!) and we'll also be moving in to our new offices in the centre of Leeds. See you in a few weeks and we'll fill you in on everything :)
75Media team
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