Folks,
One more document which may be helpful as you consider the SWOT.
A normal output of such an analysis is the group generation of "ideas" as to what we should be doing. Those ideas support an overall statement of vision/direction ("We will accomplish liberty in our lifetimes by engaging in political activities that oppose the cult of the omnipotent state", for example, that I just made up. So if that's the goal (again, just an example) which ideas for action best support it? And which are THE most important, given our limited resources, and the context of our various strengths and weaknesses that we've identified?
Answering these questions together, as a leadership team, will give us proper focus and allow us to clearly empower (new) staff.
And I know, some will see the first item on the list and laugh...I did, too! But when you have a few minutes, check it out and see what you really like. I'd do your SWOT first, then see if there are ideas you like that well-align with it.