Online Event: Public Opinion and U.S. Foreign AssistanceWhen: Feb 11, 2026 10:00-11:00 AM Eastern Time
Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/12oUJgtBRhaNW8GNQaogkAAfter registering, you will receive a confirmation email containing information about joining the meeting.
In the summer of 2025, researchers from the University of Michigan’s Center for Emerging Democracies and Freedom House ran a survey experiment to test values-based, humanitarian, economic, and national security messages related to foreign aid and found clear differences in what resonates, and with whom. Messages emphasizing the life-saving impact of aid produced the strongest gains in overall support, particularly among Democrats, while economic impact frames were more persuasive among Republicans. Value-focused messages did not have an effect. This discussion will feature the highlights from the research as well as some background on USAID strategic communications and how practitioners might be able to use similar research going forward. Audience contributions to the discussion will be actively encouraged.
Speakers:
Dr. Peter Carroll, University of Michigan Center for Emerging Democracies, and
Jessica Jennings, former USAID Chief Communications Officer.
Hosted by Eidos Insights Research Partners and the University of Michigan Center for Emerging Democracies