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The Ferrari Book: Passion for Design by Michael Kockritz Full Page
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Success is not founded on miracles, but is almost always the outcome of a clear concept--the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed get close to something miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? Firstly, the miracle of Ferrari, even today--70 years after the company was founded--is still largely explained only because of the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and even a ruthless streak, at his own and others' expense, gave the brand, under the emblem of the Cavallino Rampante, the power to develop into what it represents today: the ultimate and most fascinating thing on four wheels. Next, the long list of international racing victories ranks as equally important. During the last 70 years of Ferrari, no class or contest that wasn't an instant win went
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