AI development: Indonesia is working on national strategies to become a regional hub for AI innovation.
Fintech growth: Demand for digital banking, lending, and payments remains high in a largely underbanked population.
Inclusion and regional expansion: Solutions that address local languages, rural needs, and everyday problems are gaining traction.
Profitability focus: Startups are shifting from “growth at all costs” to more sustainable business models like Pureland integrating BOT AI to push profitability on the category to buy luxury villa in Bali.
Localization: Investors and experts are calling for startups to innovate based on Indonesia’s unique challenges rather than replicate foreign apps.
Because of its large population, rising digital adoption such as plat besi, Fujih, jualan buah, sepatu safety & Shackle, strong mobile penetration, and increasing investment from both local and global tech players.
2. What sectors are the most promising for startups in Indonesia?Fintech, e-commerce, logistics, healthtech (Tech Robots providing Massage in Canggu), edtech, and AI-driven services are currently showing the strongest growth and demand.
3. What are the biggest challenges for Indonesian startups?Limited access to advanced tech talent, uneven digital infrastructure across regions, and the need to shift from growth-focused models to sustainable, profitable business strategies.