๐€ ๐ฌ๐ญ๐ž๐ฉ-๐›๐ฒ-๐ฌ๐ญ๐ž๐ฉ ๐ ๐ฎ๐ข๐๐ž ๐จ๐ง ๐ก๐จ๐ฐ ๐ญ๐จ ๐ญ๐ฎ๐ซ๐ง ๐š ๐ซ๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก ๐š๐›๐ฌ๐ญ๐ซ๐š๐œ๐ญ ๐ข๐ง๐ญ๐จ ๐š ๐ฌ๐ญ๐จ๐ซ๐ฒ

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Giuseppe Forestieri

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May 30, 2024, 12:03:37โ€ฏPMMay 30
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Greetings!

As a way to build relationships with the Social Science Working Group, I'd like to share a few ideas related to environmental science and storytelling.

๐–๐จ๐ฎ๐ฅ๐ ๐ฒ๐จ๐ฎ ๐ฅ๐ข๐ค๐ž ๐ญ๐จ ๐ฅ๐ž๐š๐ซ๐ง ๐ก๐จ๐ฐ ๐ญ๐จ ๐ญ๐ฎ๐ซ๐ง ๐š ๐ซ๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก ๐š๐›๐ฌ๐ญ๐ซ๐š๐œ๐ญ ๐ข๐ง๐ญ๐จ ๐š ๐ฌ๐ญ๐จ๐ซ๐ฒ?

Tomorrow I will share my tried-and-true approach to turning findings into insightful stories.

Were you ever immersed in a docuseries that kept you up late at night?ย 

Have you ever lost track of time while reading a book?ย 

Stories are undoubtedly part of most people's lives.

They are watched, read, told, and listened to.ย 

Humans are naturally drawn to stories.ย 

They provide us with a way to escape from our everyday lives, explore different worlds and experience different emotions.ย 

Considering tomorrow's topic, they can also be used to teach us lessons and help us better understand science and the world around us.

I employ this method to help academics, researchers and ecologists make their work accessible to specialists and non-experts alike.

It is based on developing a story arc.

A framework that allows science communicators to structure data and research studies into a narrative with a clear beginning, middle, and end.

It consists of:

โ†’ ๐’๐ž๐ญ๐ฎ๐ฉ: Introduce the problem or research question.

โ†’ ๐‚๐จ๐ง๐Ÿ๐ฅ๐ข๐œ๐ญ: Highlight the challenges or gaps the research addresses.

โ†’ ๐‘๐ž๐ฌ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง: Present the findings and their implications.

Curious to see a real-world case study of how this can be applied to a research paper?

If you wish to learn more, click on the link in my email signature to subscribe to my newsletterโ†“

Best wishes



Giuseppe Forestieri

Creative Director | Motion Aptitude


motionaptitude.com

he...@motionaptitude.com


We help organisations and educational institutions find the most effective ways to explain science and communicate complex environmental issues through animations and infographics.

If you wish to stimulate your creative thinking and hear the latest on science and environmental comms, click here to join our community and get free insights.

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