US Wildlife Viewer Survey Results Now Available & Webinar on Sept 15!

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Dayer, Ashley

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Aug 18, 2022, 10:02:08 AM8/18/22
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Hi SSWG-

 

I thought some of you might be interested in this report and associated webinar.

 

The final report from the US Wildlife Viewer Survey Virginia Tech conducted with the Association of Fish and Wildlife Agencies Wildlife Viewing and Nature Tourism Working Group is now available and the upcoming webinar information for that study is scheduled for September 15. See below for more information.  Please join us!

 

Please note that if folks don’t have time to read the entire report right now, they can read the following portions to follow the key points of the study and final recommendations:

Executive Summary: pages 4-8

Final Recommendations (with case study examples): pages 160-176

 

Thanks in advance for checking it out and sharing with others who might be interested.

 

Best,

Ashley

 

Ashley A. Dayer, Ph.D.

Associate Professor of Human Dimensions

Department of Fish and Wildlife Conservation

Virginia Tech

 

Dayer Lab website

HD Option for Wildlife & Fish Conservation majors

 

Pronouns: she/her/hers

 

Note: I am on sabbatical during the 2022-2023 academic year. My responses may be delayed as I focus on my research and my role as Social Science Advisor for National Audubon Society.

 

 

Learn more about and download your National Wildlife Viewer Survey; sign up for upcoming webinar!

 

 

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Wildlife Viewer Survey Report Available Now and Webinar Scheduled September 15!

The Dayer Lab at Virginia Tech and the Association of Fish and Wildlife Agencies Wildlife Viewing and Nature Tourism Working Group released the National and Regional Results of the Wildlife Viewer Survey: Enhancing Relevancy and Engaging Support from a Broader Constituency today. This report includes the national and regional results from a survey of more than 4,000 wildlife viewers nationwide, filling an important knowledge gap for agencies. The study illuminates how to better engage this broad constituency of wildlife recreationists, increasing agency relevancy to a wider array of people who enjoy the outdoors.

Download your own copy of the full report now, and share with agency colleagues and external partners. Then join us in September for a webinar sharing the results (see below).

DOWNLOAD FULL REPORT


More Details About the Report

photographerWildlife viewing is among the fastest growing outdoor recreation activities in the United States, with significant implications for the work of fish and wildlife agencies.

This report examines:

  • Viewing and conservation behaviors of wildlife viewers
  • Past and likelihood of future financial contributions to state agencies
  • Perceptions of state agencies and their management for wildlife viewers 
  • How to build relevancy with a broader audience of wildlife viewers
  • Comparisons of wildlife viewers across the four AFWA regions 
  • Participation of consumptive and nonconsumptive wildlife viewers
  • And more!

Based on insights from the study, the report offers five key recommendations for state agencies to increase engagement and relevancy with wildlife viewers:

 

family birding

  1. Respond to demand for agencies to develop programs and services to engage viewers
  2. Broaden constituency of state agencies through viewing support with underserved groups
  3. Develop financial support opportunities for viewers to contribute financially to state agencies
  4. Support state agencies in implementing results
  5. Conduct additional research to fill wildlife viewing information gaps

Each of these recommendations includes actionable, evidence-based steps for agencies, including seven case studies from state agencies demonstrating successful approaches to putting these recommendations to work.

DOWNLOAD FULL REPORT


Survey Webinar: September 15

birding family2To share the valuable information within the national report, the AFWA Wildlife Viewing and Nature Tourism Working Group and Virginia Tech are offering a free webinar for all interested professionals nationwide.

When: Thursday, September 15, 1:00 - 2:30pm Eastern 

Pre-register now for a webinar with the report's authors to learn more about the highlights of the report and how your state agency can apply them.

REGISTER TODAY!


Contacts:

Ashley Dayer or Emily Sinkular with the Dayer Lab at Virginia Tech


This project was funded by the U.S. Fish and Wildlife Service’s Multistate Conservation Grant Program (grant # F21AP00617-00), which is jointly managed by the Association of Fish and Wildlife Agencies and the Service’s Wildlife and Sport Fish Restoration Program.

report partners

 

 

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