Doors are OPEN: Motivate action for the planet!

[Brooke Tully]

Hi everyone!

The registration doors to the Making Moves course are officially OPEN, and I couldn’t be more excited to share this with you.

This 8-week, live course guides you through a step-by-step process to design an outreach plan that captures your audience’s attention and motivates them to make a change. By the end of the course, you’ll know how to:

 Map and design a behavior change journey: paint a clear picture of what it takes to create change.

 Prioritize target audiences: find your minimum viable audience for maximum impact.

 Identify deterrents & motivators: using the force field analysis to determine what’s preventing action and which mix of motivators to leverage.

 Convert motivators into compelling messages: using an advertising framework to make messages stronger and more focused on the ultimate goal.

 Choose outreach methods that work best: getting your messages to the right audience at the right time and the right place.

You’ll not only learn the theory behind effective outreach - you’ll apply it, guided by worksheets, real-world examples, and live feedback. By the end, you won’t just know what to do; you’ll have done it.

The course runs from October 2 through November 20, 2025. Registration runs through Monday, September 22.

Click here to learn more and register: https://motivateaction.org.

If you need financial assistance to join the course, please fill out the form below to apply for the desired level of discount.

The standard course rate is $800. Discounted rates are available for:

• Self-funded learners and employees of small NGOs with limited budgets = 40% discount = $480 [Applications for this rate are open on a rolling basis until Sept. 21.]
• Undergrad and Graduate students = 88% discount = $96 [Applications due September 7]
• Applicants without access to continuing education funds = 100% discount = $0 [Applications due September 7. There are still 2 spots left!]

Applications are reviewed on a rolling basis, so you won’t have to wait long to find out if you will receive the discounted rate. Click here to fill out the application: https://form.typeform.com/to/BfWlTiYU.

I hope to see you in the next cohort!

-brooke

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Brooke Tully, LLC

(she/her/hers)

Motivating action for the planet!