ONLINE COURSE: Public Science Engagement Using Social Media

[Emily Uhrig]

Looking to share your science more effectively on social media? Check out this course and learn online from anywhere in the world with internet access!

COURSE DESCRIPTION

It’s never been more important for scientists to get out of the ivory tower and engage with the public. Social media (“Web 2.0”) tools make it easier than ever before for an expert to share their expertise and passion with the masses, and can offer many other professional benefits to scientists and environmental advocates when used properly. This class will cover online public science engagement, from the basics to advanced tips, tricks, and strategies. It will include a thorough overview of the social media landscape, highlighting the best platforms for different goals, who to follow and how to find them, and how to craft messages. It will include a discussion on public-facing scientific writing and blogs, and a discussion on building social media campaigns with actionable and measurable goals. Case studies of successful (and unsuccessful) social media outreach will be discussed throughout, and there will be many interactive guided activities. Instructor Dr. David Shiffman is one of the most-followed scientists on social media and has taught masterclasses in online public science engagement to over 1,500 early career scientists on five continents.

DATES:

October 14, 2025 - January 4, 2026 

PRICE:

Starts at $425 students / $525 professionals (early bird ends Sept 14)

LEARN MORE & REGISTER HERE:

https://www.centerforwildlifestudies.org/courses/p/public-science-engagement-using-social-media

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	Emily J. Uhrig, PhD Director of Education  Center for Wildlife Studies
Center for Wildlife Studies is a 501(c)(3) nonprofit organization whose global mission is to provide accessible environmental education and promote wildlife conservation through science.