Has anyone seen a full report from this study?
Leong, Kirsten
Hi,
Apparently, an opinion poll by ZSL got a lot of attention at the World Parks Congress as evidence for a need for stricter conservation measures.
Some soundbites: "Planet’s protected areas fall short of public’s expectations" and "A poll of more than 7,000 people from Australia, Brazil, China, India, South Africa, UK and USA shows people think that 50% of the planet’s land and oceans should be protected, when in reality a mere 3% of the world’s oceans and only 15% of land is currently under protection."
I'm curious how the questions were asked. In the absence of context, people want a lot of things. Has anyone seen anything more than an infographic, especially anything with the instrument?
As much as I'm a proponent for community-based social marketing, it was also interesting to me that an ad agency was a partner on the project.
I'd be interested to learn more about the study!
Kirsten
