Right now the file name is .seq but the default is to write in an avrojson format. Enough folks have asked for how to get raw/original data and it sounds like a good idea to make that the default output format.
<property>
<name>flume.collector.output.format</name>
<value>raw</value>
<description>The output format for the data written by a Flume
collector node. There are several formats available:
syslog - outputs events in a syslog-like format
log4j - outputs events in a pattern similar to Hadoop's log4j pattern
avrojson - this outputs data as json encoded by avro
avrodata - this outputs data as a avro binary encoded data
debug - used only for debugging
raw - output only the event body, no metadata
</description>
</property>