Action Required: Update B&A for Protected Audiences

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Jon Foust

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Feb 18, 2025, 3:57:32 PMFeb 18

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Hi,

No action is required if you are not using Bidding and Auction services for production traffic. If you are, please continue reading.

Privacy Sandbox released an updated version 4.7.0 of Bidding and Auction services on February 12th, 2025. To maintain compliance and avoid TEE attestation failures, please migrate all Bidding and Auctions deployments (Chrome and Android) to the updated version by March 14th 2025.

This update enables production traffic testing for Android Protected Audiences. Due to current technical limitations, both Chrome and Android adtechs’ with B&A deployments must update even though the changes only affect Android adtechs. Coordinators will enforce the above proposed deadline.

We understand mandatory updates can be disruptive and we strive to make them as minimal as possible. Thank you in advance for your prompt action.

If you have any questions or comments, open an issue in the Privacy Sandbox Dev Support repository on GitHub or reach out to your partner managers.

Thanks,

Protected Auction Support

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