<link rel="chrome-webstore-item" href="https://chrome.google.com/webstore/detail/nbnfjhcjapmimpgljikhfhgjlpdldpaf">
and
created a simple button to trigger install
<a onclick="chrome.webstore.install()" href="javascript:void(0);">
<button class="cta-button">Install chrome extension</button>
</a>
Site is verified in webmaster tools as suggested by the guide and is visible on chrome web store.