by design, crosh does not allow customization like this. if you've modified the rootfs, then you could simply change the crosh script itself -- load up /usr/bin/crosh. you could also do a hack like:
- cp /usr/bin/crosh /usr/local/bin/
- edit /usr/local/bin/crosh to do what you want
- mount --bind /usr/local/bin/crosh /usr/bin/crosh
that mount command will get reset next time you reboot, but you'd only have to run it once, and you could automate it a bit by putting a check in your ~/.bash_profile ... that way the first time you have to type "shell", but subsequent ones you wouldn't have to.
also note that there's tab completion, so typing "sh<tab><enter>" is only 4 keystrokes ;).