Google Ads Conversion Tracking in extension

[Marina Guastavino]

Hello!

Has anyone managed to install Google Ads Conversion Tracking within their extension to measure installs?

Or any work-arounds you found to be able to optimize ad campaigns?

Thanks in advance for your helpt!

[fixanoid]

There are a few methods. Here is a sample of what I used:

- CWS and other stores pages are generally not something you can track, so the trick here is to control the funnel like so:

--- ad -> site / controlled page -> extension store -> on-install

• The ads lead to a page on an owned site that drops cookie associating whatever you want from the ad to the user landing in the funnel page -- I track campaign
• This page then redirects the user to the appropriate extension store, either silently or through a users interaction
• User either installs or does not install the extension
• On install, the extension checks back the owned site and checks if there is a cookie registered for the user indicating they came from an ad. If so, the extension pings back owned site indicating a conversion either by creating another cookie or otherwise hitting an api on the owned site 

[Marina Guastavino]

Super helpful! Thanks for the details

[KISHLAY KISHORE]

We are building a microSaas for this - www.tryinhouse.co.

[Marina Guastavino]

interesting, I will check it out!