How to figure out search terms at the Chrome Web Store

[Ashitha Shetty]

Hi everyone. We recently launched a Chrome Store extension that’s been getting ~200 impressions per week without any promotions. Is there a way to figure out:

• How are users finding our extension?
• What are the exact search terms, that’s bringing users to our extension?

Thanks,

Ashitha.

[Stefan Van Damme]

Hi Ashitha,

In the Chrome Web Store Analytics, you can see where your users are coming from. See this Chrome blog post:

https://developer.chrome.com/blog/cws-analytics-revamp/

And in your Chrome Web Store Dashboard, you can paste your Google Analytics ID.

Source: https://stackoverflow.com/a/12467885/1731468

Thanks,

Stefan vd

[Stefan Van Damme]

Hi Ashitha,

Here is the official documentation link about the use of Google Analytics in the Chrome Web Store:

https://developer.chrome.com/docs/webstore/manage/#google-analytics

Thanks,

Stefan vd

[Ashitha Shetty]

Thanks a lot Stefan, will give this a shot.

[Stefan Van Damme]

Hi Ashitha,

You are welcome.

Thanks,

Stefan vd

[Bigyan Ghimire]

Hi Stefan,
Implementing Google Analytics for the website is not possible because the store asks for UA(Universal Analytics Id- the older Google Analytics) but we use GA4( new Google Analytics). Any ideas on what could be done?  

Thanks,
Bigyan

[Stefan Van Damme]

Hi Bigyan,

There is already a discussion about Google Analytics 4 + Manifest v3. See this forum post:

https://groups.google.com/a/chromium.org/g/chromium-extensions/c/qe_vHkOtwkQ

Other suggested solutions are Mixpanel and Amplitude.

Thanks,

Stefan vd

[Ashitha Shetty]

Hi Stefan,

Circling back to this thread after having explored these options, all these are great for overall extension analytics.
But we're particularly interested in search keywords typed by the users. Any inputs on this?

Thanks,

Ashitha.

[Artem Harutyunyan]

Hi Stefan,

The thread that you've pointed to discusses a slightly different concern. Namely, tracking that can be implemented from within the extension. Mixpanel and Amplitude are indeed viable alternatives for that use case. 

However, the question was about the use of GA-4 in the Chrome Web Store. Currently the Chrome Web Store only supports Google Analytics v3 which is set to EOL later this year. Most everyone has already moved their analytics from v3 to v4 (in anticipation of deprecation of v3), however Chrome Store still only supports v3 which makes it impossible for us to incorporate it into our analytics accounts. 

Hope this makes sense.

Cheers,

Artem. 

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[Emile Bourquin]

See https://support.google.com/analytics/answer/9539598 under ' I need a "UA-" ID  '