Publisher name in CWS pages ignore account setting

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ModernKit One

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Jan 8, 2026, 6:12:29 AM (yesterday) Jan 8
to Chromium Extensions
Hello,

We noticed our "Publisher display name" set in Account -> Profile is no longer used in our extension pages nor the new publisher pages. Instead our legal entity name is displayed, but users are not familiar with our company's legal name. We expect our DBA (doing business as) name to appear like it did before.

cws-publisher-name-screenshots.png

You can see how it worked before in the preview page: Developer Dashboard -> edit item -> click top-right menu -> click Preview.

cws-listing-preview.png
Is it possible for us to use our DBA name in the public publisher name?

We have a support ticket open (6-4050000040512) but wanted to see if this is a concern for other developers. The initial response from support team was that it's related to the publisher pages update and that it's expected behavior. I have now asked if there's a way to use our DBA name.

Best,
Michael

Oliver Dunk

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Jan 8, 2026, 6:16:10 AM (yesterday) Jan 8
to ModernKit One, Chromium Extensions
Hi Michael,

Currently, it isn't possible to use anything other than your company's legal name here. As you mentioned, following the publisher page update, we show the publisher name for any organizations verified as a trader and with the established publisher badge. The reasoning is that we need to be sure that the text we show on the publisher page is legitimate, and we don't currently have a way to automatically import or manually review alternative names.

This is definitely something we're actively discussing and we may make changes in the future as a followup to the initial publisher pages launch. Unfortunately, there isn't anything I can suggest currently, however.
Oliver Dunk | DevRel, Chrome Extensions | https://developer.chrome.com/ | London, GB


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