Thanks for the reply.
I don't know anything about ADM templates. Don't they need to be applied via Group Policy?
I was hoping to find a way to do this from with my batch script on the local machine. For IE I can set the home page via a registry key.
I can launch Chrome.exe to let it go through all of its initial configuration, but I would like to be able to pass it parameters so that it does not post a GUI and require operator action. I have been playing around with a few of the hundreds of parameters for Chrome.exe like --homepage and --no-startup-window. But I don't have the right combination yet.