This is Windows-specific, I don't know how things work for other platforms:
The standalone installer you linked to is the Google Update installer packaged with Chrome's mini_installer.exe.
mini_installer is a target in the Chromium repo, you should be able to build that directly and it can be used to install a non-updating Chromium.
If you want an offline installer that also includes the client part of an update service (similar to the one you linked to), then the code for Google Update can be found here:
https://code.google.com/p/omaha. You would have to
roll your own update server.