Hi All
Google documentation at https://developers.google.com/web/updates/2021/03/crux-rank-magnitude suggests that a faster user experience on the web is correlated with being more popular. The page provides an example of Fast FCP times across all device types and countries. The more popular the rank category, the higher the percentage of sites with fast FCP times.
However, I dug a bit deeper and if you run queries to retrieve data on all Core Web Vitals metric targets + FCP, you get very different outcomes depending on market and device type.
For example, I used the query below to extract data on phones users in GB.
SELECT
SUM(lcp.density)/count(distinct origin)
FROM
`chrome-ux-report.all.202102`,
UNNEST(largest_contentful_paint.histogram.bin) AS lcp
WHERE
lcp.start < 2500 AND experimental.popularity.rank = 1000
The results for GB compared with All Country data is very different.
UK Phone Feb 2021 - percentages
Rank |
LCP |
CLS |
FID |
FCP |
1,000 |
40.96 |
32.97 |
47.51 |
48.86 |
10,000 |
43.16 |
34.75 |
47.86 |
48.82 |
100,000 |
41.99 |
36.67 |
47.00 |
46.63 |
1,000,000 |
44.13 |
43.56 |
52.59 |
49.04 |
Global Phone Feb 2021 - percentages
Rank |
LCP |
CLS |
FID |
FCP |
1,000 |
53.67 |
46.49 |
60.83 |
61.27 |
10,000 |
50.76 |
41.97 |
58.2 |
58.12 |
100,000 |
46.52 |
41.73 |
53.52 |
52.57 |
1,000,000 |
43.24 |
43.08 |
49.76 |
47.94 |
10,000,000 |
43.71 |
48.31 |
52.38 |
48.11 |
Take a look at countries with slow connections and compare with those that have faster connection speeds and higher spec devices. All very interesting.
Bes wishes,
Joe Hoyle
Principal Consultant
Mavens of London, a Kantar company
6 More London Place
Tooley Street London SE1 2QY
www.kantar.com | www.mavens.co.uk
Work conducted by Kantar UK Ltd trading as Kantar (Public & Insights divisions) is certified to the International Standards ISO 9001, ISO 20252 and ISO 27001
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Awesome.