How to gauge User Journeys from their site and then target its performance

[Meet Kumar Jain]

Hello TEAM, 

What are the best practices currently in place for tracking the actual user journey for any site we take that actually impacts the conversion rate for that customer ? 

Since when we talk about performance, its not necessary that the home page performance is good then we are good. We need to identify the customers expected user journey or any particular URL that impacts the conversion rate & then we work on that page performance. 

Any suggestions here ? 

Regards, 

Meet 

[Barry Pollard]

It's definitely important to measure performance against business metrics, and we've many case studies showing a positive correlation there.

See also this article:

https://web.dev/case-studies/vitals-business-impact

However this is done differently per site, but measuring performance at a more granular level than CrUX allows is key using a Real User Monitoring (RUM) tool. This should then be linked up to your business analytics (conversion rate typically), so you can see them per page, or per conversion, or per user demographics.

But that's beyond the scope of the Chrome User Experience Report which aims to give a high-level overview in a public dataset, rather than a detailed analytics solution per site.

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[Meet Kumar Jain]

Many Thanks Barry. 

Yes we are leveraging RUM for our customer sites but how to tweak RUM in such a way that it showcases that page (which actually impacts the conversion rate) of the customer & then its performance. Currently we are identifying those specific high impact URL's from the customer individually and then gauge those pages on our RUM Dashboard. 

But when we say we have let say 1000 customers. Now is there any scalable approach that we can target to our RUM script that automatically tracks down those pages which has got the max. impact let say - something to buy, purchase, book tickets etc & then provide us the performance details of those pages ? 

One way we can think of those pages which has got the max. page views let say - but now those page views can be BOT created instead of an actual end user hit. Plus it may NOT be necessary that the highest page views URL's are the one's with the most impactful pages for the customer - commercially . Any suggestions here ? 

Regards, 

Meet