Intent to Prototype: Attribution API

[Chromestatus]

Contact emails

apase...@chromium.org, cshar...@chromium.org

Explainer

https://w3c.github.io/attribution/#overview

Specification

https://w3c.github.io/attribution

Summary

Measures advertising performance by providing a way to register ad impressions and later attribute conversions (e.g. purchases) to them in a way that does not enabling tracking.

Blink component

Blink

Web Feature ID

Missing feature

Motivation

To define a means of performing attribution for advertising that does not enable tracking, unlike the way much web-based ad measurement is done today (e.g. via third-party cookies). This API is a multi-browser effort, informed by the prior work on attribution in Chrome’s Attribution Reporting API (ARA), as well as Meta and Mozilla’s Interoperable Private Attribution (IPA) and WebKit’s Private Click Measurement (PCM) work.

Initial public proposal

https://github.com/w3c/attribution/commit/b4f5331d76b603381383ce38f993443091205117

Requires code in //chrome?

False

Estimated milestones

No milestones specified

Link to entry on the Chrome Platform Status

https://chromestatus.com/feature/6331756636667904?gate=5129782994010112

This intent message was generated by Chrome Platform Status.