Paid Chrome extension suddenly jumped 6,000 users, but very few purchases!?

[George Kushnir]

This is a bit of a doozy for me.

I host a Chrome Extension on the Web Store that was free for a long time (over a year). When it hit around 23.5k users, I started charging for it. Naturally, the Weekly Users stagnated and even slowly started dropping as less people were reinstalling/purchasing compared to those uninstalling. OK. I had a few extra dollars in my pocket each day and that was fine with me. This continued for about 3 weeks.

Suddenly, two days ago, the user count jumps from 23,000 to 25,500. Weird. This morning, my extension jumps up yet another several thousand users to nearly 30,000! As elated as I am, what the hell is going on?? My extension is paid and I only get half a dozen purchases at most on a daily basis. 

How did my extension increase by a third of its active userbase almost overnight when it's a paid extension, and I most definitely didn't see those conversions? Surely it wouldn't make sense that a third of my active users woke up and became active overnight. Or are Google statistics really that screwed up? Is there a way to pirate paid chrome extensions that would cause it to be reported in my statistics (and even then it seems crazy unlikely)?

[Antony Sargent]

It's hard to say what happened.  You might want to check out the following information:

https://developer.chrome.com/webstore/overview#drm

https://developer.chrome.com/webstore/check_for_payment

https://developer.chrome.com/extensions/tut_analytics

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