chrome.runtime.sendMessage can be called from a website (or another
app) if you setup the manifest to accept the message from the website
and/or other app/extension. If the app is not launched, it will get an
onMessageExternal event which you can use to "launch" your app (e.g.
do the thing your onLaunched event would do)
So you could launch the app by opening a webpage which then messages
the app. Not sure if this fits into your workflow, but just an idea.
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