Hi Paul,
Is your goal to capture only the people walking from the gate to the door, or also to capture people walking towards the gate from the street? If it's the latter, I suspect axis of movement would be hard to use because the street is narrow and most people would approach the gate at an angle, rather than straight towards the camera.
As far as trying with manually marked-off areas, I think the strategy should be to think about where the feet of people walking up to the door will be. Alert ratings (i.e. including those containing an area) are applied in order from most recent to least recent, and as long as part of an object falls into an area, you have a match.
So, if the goal is to capture all people walking from the gate to the door, as well as people getting close to the gate, I'd use one area to mark objects uninteresting that covers most of the image, and then add a second area that covers the area in which people, etc should be interesting, and in drawing that focus on where people will step, so that you don't have to include a large chunk of the street.