Cambridge Energy Alliance Community Book Club
Join Cambridge Energy Alliance Community Book Club. We will be reading: Switch: How to Change Things When Change is Hard
"Change is hard." "People hate change." Those were two of the most common quotes the authors heard when studying change.
If people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled.
By studying people trying to make difficult changes and succeeding, Switch uncovers striking similarities in the strategies they used. They seemed to share a similar game plan.Switch makes that game plan available to everyone, in hopes of helping people make the hard changes in life a little bit easier.
Our discussion will touch on making change in various areas from personal changes like weight loss to political changes like addressing global warming. Of course, we'll also talk about community change like increasing our city's energy efficiency.
Come share your thoughts on change.
October 25, 2011
Cambridge Main Library - Lecture Hall
7-8:30 PM