The power of Srila Prabhupada's writing

[Bhakti Vikasa Swami]

This kind of writing that convinces people to the point of taking some action
is very special. I know because I have done a lot of writing . . . to write
letters to people to convince them to donate for some particular cause. And
it's very, very difficult -- to have someone to just read the letter and then
sit down and write out a check, because people are miserly, generally. But here
Prabhupada is writing in such a way that people read his writing and they are
prepared to change their whole lives. That's powerful writing. There were so
many editions of Bhagavad-gita before Srila Prabhupada, but nobody was
convinced to change their lives and become actual devotees of Krsna.

Told by ISKCON's Sridhara Swami
From "The Jolly Swami" by Adbhuta Hari Dasa