Shelley – kudos for all the work you have done on the membership options.
I appreciate all the extra posts others have added to Facebook. Do we know how our usage looks on Twitter and/or Linkedin? Do we need to focus on one platform more than the others or try to post the same content to all 3?
Once the AzLA website is launched, I say we drive as much traffic to the new website as possible. Most of our posts should be linking them to more information available on the website or the AzLA Youtube page.
Summer Campaigns could include favorite library pets or catch your pet reading (#tailsandtales) or something vacation/travel related.
I would suggest we hold off on the socials until Fall.
New AzLA Logo
Previous Logo design was being spearheaded by Cory Christians when he was AzLA Pres. I believe he had someone on staff that submitted some possible designs. I am not sure where they are or even if they fit our needs any longer.
If AzLA created an account on VolunteerMatch, we could recruit a volunteer with graphic/logo design experience to work up a few options.
Marketing, outreach and increasing membership
I wish I had a good answer for what will entice people to join. Let’s hope that the institutional memberships take off and that next year an in-person conference will be fantastic!
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I don’t know if I will be attending the conference yet; it really depends on the cost.
At some point, though, we’ll need to figure out a way to get the backdrop and leftover swag to someone who will be at the conference in person.