Dear friends and colleagues at AANZCA,
With apologies for cross-posting.
I am happy to share that my new book TikTok and Youth Cultures is now available worldwide.
Order via the Emerald Bookstore with 'EME30' for 30% off:
https://bookstore.emerald.com/tiktok-and-youth-cultures-pb-9781801175319.html or via your preferred bookstore.
If you are an instructor who would like to teach this book in your class, I would be happy to call in for a brief Q&A. Please see this page for multimedia companions:
https://wishcrys.com/tiktok-emerald/ For review copies, please email me.
TikTok has become a critical conduit for channelling and suppressing attention online, and for how users enact personal agency to circumvent the limitations and restrictions of social media platforms. This book adopts a digital anthropological approach to consider voices and stories from the grassroots, especially from the Asia Pacific region. It takes interest in the youth cultures that unfold on TikTok, how the features of the platform foster specific community practices, how it generates recognizable visual templates and communicative norms over time, and what impacts these might have in the spaces we inhabit.
Chapters:
Chapter 1. Origin stories & Platform wars
Chapter 2. Visibility & Engagement
Chapter 3. Memes & Capital
Chapter 4. Creators & Genres
Chapter 5. Small businesses & Marketplace cultures
Thank you.
/C