Mele Kalikimaka from Maui Humane Society

1 view
Skip to first unread message

Katie Shannon

Dec 23, 2021, 3:31:44 PM12/23/21
to HASS-WG-MarCom
Aloha HASS Members,

Maui Humane Society wants to wish you a Mele Kalikimaka! We also bring to you some Marketing/Communication success that we'd like to share with you, in hopes you may be able to utilize it if you haven't already scheduled it.

We put together a quick Christmas Eve story/poem about the importance of a Microchip (with a video) about a dog that had been lost for 4 years. The dog was just found/returned last week! We sent an early email with the subject line "Mele Kalikimaka from our hearts to yours, Personalization" that included the video & our December Match campaign ask. The email was sent at 6am this morning. In less than 4 hours, we have received $2K in donations simply from that email. Email is attached for your reference :)

Just wanted to send an email sharing the success of reaching out to the database with a compelling story & a clear ask in hopes that it helps you garner more donations! People are looking to open their wallets and their hearts right now!



Katie Shannon
Marketing Manager, Maui Humane Society
PO Box 1047, Puunene, HI 96784
Mele Kalikimaka from our hearts to yours, Katie.eml
Reply all
Reply to author
0 new messages