Querying Campaign-Level HEADLINE/DESCRIPTION

[George Lambrou]

Hello,

We are trying to retrieve campaign-level text assets, specifically HEADLINE and DESCRIPTION types.

According to the Google Ads Help Center, it is possible to create headlines and descriptions for Responsive Search Ads directly at the campaign level. Based on this, we expect to be able to query these assets via the API.

Our approach has been to query the campaign_asset view. While this query successfully returns other asset types like CALLOUT etc when they are linked to a campaign, it consistently returns zero results for HEADLINE and DESCRIPTION field types, even on accounts where we believe they should exist.

This is the GAQL query we are currently using:

SELECT campaign.name, campaign.status, asset.id, asset.name, asset.type, asset.text_asset.text, asset.callout_asset.callout_text, campaign_asset.field_type, campaign_asset.status FROM campaign_asset 

WHERE campaign_asset.field_type IN ('CALLOUT', 'DESCRIPTION', 'HEADLINE') AND campaign.status = 'ENABLED' AND campaign.primary_status != 'ENDED'

To be perfectly clear, we are specifically asking about text assets linked directly to a campaign, not assets that are part of an ad (like RSA headlines) within an ad group.

Could you please confirm if campaign_asset is the correct resource to query for these specific campaign-level headlines and descriptions? Is there a different approach required, or are these particular asset links not exposed in the API as we expect?

Any clarification you can provide would be greatly appreciated.

Thank you for your time and help.

George

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[Google Ads API Forum Advisor]

Hi George,

Thank you for reaching out to the Google Ads API support team. 

Based on the information provided, I understand that you are looking for guidance in retrieving the campaign level assets (Headlines and Descriptions) directly attached to the campaign using the campaign_asset report. As per this guide, there are no corresponding AssetFieldType which consists of (Headlines and Descriptions) for the campaign asset and that's the reason you are not able to retrieve the campaign level assets from the campaign_asset report using the Google Ads API. Currently, the assets which are present under this AssetFieldType can be retrieved from the campaign_asset report. 
 

Thanks,
 

Google Ads API Team

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[2025-10-07 09:11:33Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u8Q7S:ref" (ADR-00334738)

[George Lambrou]

Hi,

Thank you for your reply!

I understand from your explanation that even though "headlines" and "descriptions" are listed under `campaign_asset.field_type` in the Google Ads API documentation, we are currently unable to retrieve these specific campaign-level assets directly using the `campaign_asset` report. And currently there is no other way.

https://developers.google.com/google-ads/api/fields/v21/campaign_asset#campaign_asset.field_type

Thanks,

George

[Google Ads API Forum Advisor]

Hi,

Yes, your understanding is correct the headlines and descriptions are not retrievable even though they are listed under 'campaign_asset.field_type' in the campaign_asset report.

I will check with our team regarding your concern and one of my team members will reach out to you once we have an update on this. Meanwhile, your patience is highly appreciated.
 

Thanks,
 

Google Ads API Team

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[2025-10-07 15:25:42Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01u8Q7S:ref" (ADR-00334738)