Tricky 900 Tactics

[John Higdon]

For some weeks now, there has been a spot on late night TV that
features Tony Franciosa hawking a "free" booklet on non-surgical
thinning hair prevention methods. He says, "the booklet is free, and
the phone call is free", and an 800 number is displayed at the bottom
of the screen.

A number of us have been speculating concerning the purpose of the
pitch. We figured that the booklet was an advertisement for some
fly-by-night hair scam. Tonight we got the answer. The spot has been
changed slightly. The pitch for the booklet is the same minus any
mention of "free". And then a (you guessed it) 900 number shows up.
Tony says that you can now solve your hair loss problems with a phone
call. And that call now costs you $3.00.

John Higdon | P. O. Box 7648 | +1 408 723 1395
jo...@zygot.ati.com | San Jose, CA 95150 | M o o !