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Krasi "Xitler" stnv Italia, kai e3upvades tou Reuters ...

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Stratos P. Safioleas

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Jul 14, 1997, 3:00:00 AM7/14/97
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"Marketing" tricks kai kammia ais0nsn vtropns 0a elega ...
Dev pave kala oi tupoi ka0olou. ...
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Monday July 14 12:02 PM EDT

Firm Won't Take Hitler Wine Off Market

t UDINE, Italy (Reuter) - An Italian company, pointing out its wines
named for leftists, Monday refused to take its "Fuehrer" wine off the
market despite a storm of protest.

The wine, which shows Nazi dictator Adolf Hitler on the label, comes in
two types: "Sieg Heil" (Hail Victory) and "Ein Volk, Ein Reich, Ein
Fuehrer" (One People, One Empire, One Leader), two of his best-known
slogans.

Andrea Lunardelli, who works for his father's wine bottling firm near
Udine in northeastern Italy, said the wine's names were just gimmicks to
boost sales and no offense was intended.

"We do this for financial reasons. We're not involved in propaganda,"
Lunardelli said. "We won't take it off the market."

Newspapers said Monday that police in the northern town of Jesolo were
carrying out an inquiry after complaints by a tourist who saw the
"Fuehrer" wine and a similar bottle with a picture of the late Italian
fascist
dictator, Benito Mussolini.

The wine costs around $6 a bottle.

The Lunardelli family firm successfully defended the wine in a 1995 court
case and says the "Fuhrer" brand was part of a complete historical set
also featuring famous leftist figures.

Other wines are named after Cuban guerrilla fighter Ernesto "Che"
Guevara, Russian communist leader Vladimir Ilich Lenin and communist
ideologue Karl Marx.

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