As for why do they need it. Here is a clue. Following quote was taken
from http://www.google.com/press/highlights.html:
"Partnering with BMW to provide voice-activated access to Google in
upcoming Internet-ready automobiles. Search terms can be spoken into
the car's speakerphone, and search results are quickly presented on a
built-in LCD screen, or on a user's Internet-ready mobile phone."
Google rocks,
Godwin.