10 GREAT MARKETING EBOOKS

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MARKETING eBOOKS

10  MUST-HAVE eBooks for MARKETERS 

$1 per ebook.

Order 3 Ebooks and get 1 free.

K1. Buyology – Truth & Lies about Why We Buy.  – Martin Lindstrom. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world?

K2. Made to Stick By Chip Heath & Dan Heath

In this book they tackle why some ideas thrive while others die, and how to improve the chances of worthy ideas. 

 

K3. Permission Marketing – Seth Godin. 

Permission Marketing enables companies to develop long-term relationships with customers and greatly improve the chances of making a sale. 

 

K4. Influence - The Psychology of Persuasion by Robert B. Cialdini.

Influence is a classical book that explains the psychology of why people say “yes”, and how to apply these understandings.

 

K5. The New Rules of Marketing & PR – David Meerman Scott. (4th Ed). 

If you’re looking for the ultimate primer on social media, what it means and what it can do, this is it. It offers a step-by-step action plan for harnessing the power of modern marketing and PR.

 

K6. The Ultimate Sales Machine – Chet Holmes. 

This book has become biblical for many companies. This book can take you from begging for business in classifieds to being hunted down by market leaders. A must have.

 

K7. Purple Cow – Seth Godin

Purple Cow says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome cows

K8. Linchpin – Seth Godin.

Linchpin challenges the reader to stand up, do work that matters and race to the top instead of the bottom 

K9. Tribes – Seth Godin. 

Tribes is a bout the most powerful form of marketing–leadership–and how anyone can now become a leader, creating movements that matter

 

K10. Positioning – The Battle for Your Mind – Al Ries & Jack Trout.

This is one of the “must have” books if you’re in marketing. It covers the topic of how to brand products and services & how to place them both in the market and in the mind’s eye of the consumer.

Enquiries for other MARKETING ebooks are MOST WELCOME.

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