You know, I admit we are not perfect myself included, I admit we cannot give the same amount of Marketing coverage as Softimage had pre-acquisition, and I accept that you are justified in feeling we have failed you. However I do not accept that we do not understand the products or the industry. We do. And you know, if people in Marketing did not fight for Softimage the default site for a product in the same revenue tier as Softimage is would be:
http://usa.autodesk.com/adsk/servlet/pc/index?id=13581855&siteID=123112 I am not going to pretend what we do for Softimage is on the same scale as 3ds max and Maya - it is not. We don't have the budgets to do that but my team works hard to give it extra love and attention. This is also true for people like Graham who is in Sales. I agree that we are a small faction within Autodesk world but we are here to try and help
maurice
Maurice Patel
Autodesk : Tél: 514 954-7134
From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul Griswold
Sent: Thursday, September 13, 2012 10:17 AM
To: softim...@listproc.autodesk.com
Subject: Re: In case you missed it..
I really think it's a case of the right hand not knowing what the left hand is doing.
I think the devs, support, etc., folks are all going forward full-steam ahead & have a great outlook on things.
I think the pr, marketing & management folks still call the software "Soft Image" and don't seem to know what it does, who uses it, or really care much to find out. (I still, to this day, get sales calls from AD referring to it as soft image)
It doesn't take much to look at this list & see all the people who'd love to showcase their use of Softimage.
It's a brilliant piece of software and really is the best solution AD has to offer when you compare the 3 apps as they ship, unmodified. It's a shame AD (corporate) doesn't seem to know, understand or care about that.
I really appreciate your honesty.
Most of us have invested a great deal of time and money in Softimage/XSI so we are very
passionate about the software, for us it has been over 15 years.
It is almost like a marriage and religion, it is not easy just to walk away from it and we definition don't want it
to be rip apart and put our to pasture like like other software have been.
> You know, I admit we are not perfect myself included, I admit we cannot give the same amount of Marketing coverage as Softimage had pre-acquisition, and I accept that you are justified in feeling we have failed you. However I do not accept that we do not understand the products or the industry. We do. And you know, if people in Marketing did not fight for Softimage the default site for a product in the same revenue tier as Softimage is would be:
> http://usa.autodesk.com/adsk/servlet/pc/index?id=13581855&siteID=123112 > I am not going to pretend what we do for Softimage is on the same scale as 3ds max and Maya - it is not. We don't have the budgets to do that but my team works hard to give it extra love and attention. This is also true for people like Graham who is in Sales. I agree that we are a small faction within Autodesk world but we are here to try and help
> maurice
> Maurice Patel
> Autodesk : T l: 514 954-7134
> From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul Griswold
> Sent: Thursday, September 13, 2012 10:17 AM
> To: softim...@listproc.autodesk.com
> Subject: Re: In case you missed it..
> I really think it's a case of the right hand not knowing what the left hand is doing.
> I think the devs, support, etc., folks are all going forward full-steam ahead & have a great outlook on things.
> I think the pr, marketing & management folks still call the software "Soft Image" and don't seem to know what it does, who uses it, or really care much to find out. (I still, to this day, get sales calls from AD referring to it as soft image)
> It doesn't take much to look at this list & see all the people who'd love to showcase their use of Softimage.
> It's a brilliant piece of software and really is the best solution AD has to offer when you compare the 3 apps as they ship, unmodified. It's a shame AD (corporate) doesn't seem to know, understand or care about that.
> I really appreciate your honesty.
> Most of us have invested a great deal of time and money in > Softimage/XSI so we are very
> passionate about the software, for us it has been over 15 years.
> It is almost like a marriage and religion, it is not easy just to walk > away from it and we definition don't want it
> to be rip apart and put our to pasture like like other software have > been.
> Leoung
> On 9/13/2012 2:38 PM, Maurice Patel wrote:
>> You know, I admit we are not perfect myself included, I admit we >> cannot give the same amount of Marketing coverage as Softimage had >> pre-acquisition, and I accept that you are justified in feeling we >> have failed you. However I do not accept that we do not understand >> the products or the industry. We do. And you know, if people in >> Marketing did not fight for Softimage the default site for a product >> in the same revenue tier as Softimage is would be:
>> http://usa.autodesk.com/adsk/servlet/pc/index?id=13581855&siteID=123112 >> I am not going to pretend what we do for Softimage is on the same >> scale as 3ds max and Maya - it is not. We don't have the budgets to >> do that but my team works hard to give it extra love and attention. >> This is also true for people like Graham who is in Sales. I agree >> that we are a small faction within Autodesk world but we are here to >> try and help
>> maurice
>> Maurice Patel
>> Autodesk : T l: 514 954-7134
>> From: softimage-boun...@listproc.autodesk.com >> [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul >> Griswold
>> Sent: Thursday, September 13, 2012 10:17 AM
>> To: softim...@listproc.autodesk.com
>> Subject: Re: In case you missed it..
>> I really think it's a case of the right hand not knowing what the >> left hand is doing.
>> I think the devs, support, etc., folks are all going forward >> full-steam ahead & have a great outlook on things.
>> I think the pr, marketing & management folks still call the software >> "Soft Image" and don't seem to know what it does, who uses it, or >> really care much to find out. (I still, to this day, get sales calls >> from AD referring to it as soft image)
>> It doesn't take much to look at this list & see all the people who'd >> love to showcase their use of Softimage.
>> It's a brilliant piece of software and really is the best solution AD >> has to offer when you compare the 3 apps as they ship, unmodified.
>> It's a shame AD (corporate) doesn't seem to know, understand or care >> about that.
Still reading, and the discussion has been stimulating as we start planning for next year's activities (can't say more rev accounting at all that)
maurice
Maurice Patel
Autodesk : Tél: 514 954-7134
From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul Griswold
Sent: Thursday, September 13, 2012 12:25 PM
To: softim...@listproc.autodesk.com
Subject: Re: In case you missed it..
Softimage is without-a-doubt the best choice for small shops and freelancers (out of the 3 products Autodesk offers). Could it be that nobody is left who really knows what Softimage has/can do?
So... Maurice, if you're still reading, maybe you can consider some of this?
Softimage comes with Softimage Illusion, also known as the FXTree. It's a fully featured, node-based compositor that's built right into the app.
That's great to hear! I'd have to agree, SI is a fantastic and very complete solution for small to mid size shops. Hopefully, there is some targeted advertising in this area.
> Still reading, and the discussion has been stimulating as we start planning for next year's activities (can't say more rev accounting at all that)
> maurice
> Maurice Patel
> Autodesk : T l: 514 954-7134
> From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul Griswold
> Sent: Thursday, September 13, 2012 12:25 PM
> To: softim...@listproc.autodesk.com
> Subject: Re: In case you missed it..
> Softimage is without-a-doubt the best choice for small shops and freelancers (out of the 3 products Autodesk offers). Could it be that nobody is left who really knows what Softimage has/can do?
> So... Maurice, if you're still reading, maybe you can consider some of this?
> Softimage comes with Softimage Illusion, also known as the FXTree. It's a fully featured, node-based compositor that's built right into the app.
One area I would like to get feedback on is how do we get the right things happening on facebook? Advertising is way beyond our budgets in general and not very effective unless we have a very specific call to action (e.g. upgrades), as a result most advertsing is driven by sales promos. However I actually think there are better and more viral ways of getting the word out. Recently we have been having more success with SM. We have had a lot of success with our Softimage page (now at over 20,000) as well as the Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which for the reasons described here, is becoming a bit of a second Softimage home. Maurice
-----Original Message-----
From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Len Krenzler
Sent: Thursday, September 13, 2012 3:49 PM
To: softim...@listproc.autodesk.com
Subject: Re: In case you missed it..
That's great to hear! I'd have to agree, SI is a fantastic and very complete solution for small to mid size shops. Hopefully, there is some targeted advertising in this area.
On 9/13/2012 1:39 PM, Maurice Patel wrote:
> Still reading, and the discussion has been stimulating as we start > planning for next year's activities (can't say more rev accounting at > all that) maurice
> Maurice Patel
> Autodesk : Tél: 514 954-7134
> From: softimage-boun...@listproc.autodesk.com > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul > Griswold
> Sent: Thursday, September 13, 2012 12:25 PM
> To: softim...@listproc.autodesk.com
> Subject: Re: In case you missed it..
> Softimage is without-a-doubt the best choice for small shops and freelancers (out of the 3 products Autodesk offers). Could it be that nobody is left who really knows what Softimage has/can do?
> So... Maurice, if you're still reading, maybe you can consider some of this?
> Softimage comes with Softimage Illusion, also known as the FXTree. It's a fully featured, node-based compositor that's built right into the app.
posting cool spots, movies, etc. that were made with the software. i really think the MOST important way to build Softimage is getting students using it......full stop :)
________________________________ From: Maurice Patel <maurice.pa...@autodesk.com> To: "softim...@listproc.autodesk.com" <softim...@listproc.autodesk.com> Sent: Thursday, September 13, 2012 4:26 PM Subject: RE: In case you missed it..
One area I would like to get feedback on is how do we get the right things happening on facebook? Advertising is way beyond our budgets in general and not very effective unless we have a very specific call to action (e.g. upgrades), as a result most advertsing is driven by sales promos. However I actually think there are better and more viral ways of getting the word out. Recently we have been having more success with SM. We have had a lot of success with our Softimage page (now at over 20,000) as well as the Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which for the reasons described here, is becoming a bit of a second Softimage home. Maurice
-----Original Message----- From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Len Krenzler Sent: Thursday, September 13, 2012 3:49 PM To: softim...@listproc.autodesk.com Subject: Re: In case you missed it..
That's great to hear! I'd have to agree, SI is a fantastic and very complete solution for small to mid size shops. Hopefully, there is some targeted advertising in this area.
On 9/13/2012 1:39 PM, Maurice Patel wrote: > Still reading, and the discussion has been stimulating as we start > planning for next year's activities (can't say more rev accounting at > all that) maurice
> Maurice Patel > Autodesk : Tél: 514 954-7134
> From: softimage-boun...@listproc.autodesk.com > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul > Griswold > Sent: Thursday, September 13, 2012 12:25 PM > To: softim...@listproc.autodesk.com > Subject: Re: In case you missed it..
> Softimage is without-a-doubt the best choice for small shops and freelancers (out of the 3 products Autodesk offers). Could it be that nobody is left who really knows what Softimage has/can do?
> So... Maurice, if you're still reading, maybe you can consider some of this?
> Softimage comes with Softimage Illusion, also known as the FXTree. It's a fully featured, node-based compositor that's built right into the app.
I think more effective marketing campaigns could be achieved without spending any money.
For example:
I sat at the Autodesk booth during Siggraph to see an hour long demonstration of working with Maya, wireless mocap, and asset management. In the end the MC put up a powerpoint slide with URLs to product feedback sites for both Maya and Max and hyped up the importance of sending in suggestions, bugs, and so on. Max wasn't even part of the demo yet got some voice, but Softimage was completely ignored. I don't think it takes any significant marketing dollars to make a URL for Softimage feedback and type it into a powerpoint slide with the other two giving it a fair share of the 60 seconds limelight. THIS is the kind of stuff people are complaining about because it's blatantly obvious and biased. I have 20 years of energy invested in Softimage. To witness that was blunt trauma.
Autodesk's words claim to be behind Softimage, yet their actions tell a different story. It's not a money problem, it's common sense (or lack of).
-----Original Message-----
From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Maurice Patel
Sent: Thursday, September 13, 2012 1:27 PM
To: softim...@listproc.autodesk.com
Subject: RE: In case you missed it..
One area I would like to get feedback on is how do we get the right things happening on facebook? Advertising is way beyond our budgets in general and not very effective unless we have a very specific call to action (e.g. upgrades), as a result most advertsing is driven by sales promos. However I actually think there are better and more viral ways of getting the word out. Recently we have been having more success with SM. We have had a lot of success with our Softimage page (now at over 20,000) as well as the Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which for the reasons described here, is becoming a bit of a second Softimage home. Maurice
Maurice Patel
Autodesk : T l: 514 954-7134
-----Original Message-----
From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Len Krenzler
Sent: Thursday, September 13, 2012 3:49 PM
To: softim...@listproc.autodesk.com
Subject: Re: In case you missed it..
That's great to hear! I'd have to agree, SI is a fantastic and very complete solution for small to mid size shops. Hopefully, there is some targeted advertising in this area.
On 9/13/2012 1:39 PM, Maurice Patel wrote:
> Still reading, and the discussion has been stimulating as we start > planning for next year's activities (can't say more rev accounting at > all that) maurice
> Maurice Patel
> Autodesk : T l: 514 954-7134
> From: softimage-boun...@listproc.autodesk.com
> [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul > Griswold
> Sent: Thursday, September 13, 2012 12:25 PM
> To: softim...@listproc.autodesk.com
> Subject: Re: In case you missed it..
> Softimage is without-a-doubt the best choice for small shops and freelancers (out of the 3 products Autodesk offers). Could it be that nobody is left who really knows what Softimage has/can do?
> So... Maurice, if you're still reading, maybe you can consider some of this?
> Softimage comes with Softimage Illusion, also known as the FXTree. It's a fully featured, node-based compositor that's built right into the app.
And of course this list is always filled with people showing their latest
projects.
Hit up Psyop, The Mill, Whiskytree, etc. for their latest and greatest.
Talk to Solid Angle and see who's using SItoA and if they can get some
footage.
There's so much great Softimage stuff out there that could easily be posted
to FB.
-PG
On Thu, Sep 13, 2012 at 4:26 PM, Maurice Patel
<maurice.pa...@autodesk.com>wrote:
> One area I would like to get feedback on is how do we get the right things
> happening on facebook? Advertising is way beyond our budgets in general and
> not very effective unless we have a very specific call to action (e.g.
> upgrades), as a result most advertsing is driven by sales promos. However I
> actually think there are better and more viral ways of getting the word
> out. Recently we have been having more success with SM. We have had a lot
> of success with our Softimage page (now at over 20,000) as well as the
> Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which
> for the reasons described here, is becoming a bit of a second Softimage
> home.
> Maurice
> Maurice Patel
> Autodesk : Tél: 514 954-7134
> -----Original Message-----
> From: softimage-boun...@listproc.autodesk.com [mailto:
> softimage-boun...@listproc.autodesk.com] On Behalf Of Len Krenzler
> Sent: Thursday, September 13, 2012 3:49 PM
> To: softim...@listproc.autodesk.com
> Subject: Re: In case you missed it..
> That's great to hear! I'd have to agree, SI is a fantastic and very
> complete solution for small to mid size shops. Hopefully, there is some
> targeted advertising in this area.
> On 9/13/2012 1:39 PM, Maurice Patel wrote:
> > Still reading, and the discussion has been stimulating as we start
> > planning for next year's activities (can't say more rev accounting at
> > all that) maurice
> > From: softimage-boun...@listproc.autodesk.com
> > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul
> > Griswold
> > Sent: Thursday, September 13, 2012 12:25 PM
> > To: softim...@listproc.autodesk.com
> > Subject: Re: In case you missed it..
> > Softimage is without-a-doubt the best choice for small shops and
> freelancers (out of the 3 products Autodesk offers). Could it be that
> nobody is left who really knows what Softimage has/can do?
> > So... Maurice, if you're still reading, maybe you can consider some of
> this?
> > Softimage comes with Softimage Illusion, also known as the FXTree. It's
> a fully featured, node-based compositor that's built right into the app.
Lagoa and EM Polygonizer are great examples of getting the word out.
Their demo videos went viral within our industry, but also wound up finding
their way onto non-industry sites that like to post cool videos. Heck, even
a political blog I read posted the Lagoa video from way back when, which
was a nice surprise.
There is a plethora of cool ICE stuff out there to be found and edited, and
getting permission from the owners might not be so tough.
-B
On Thu, Sep 13, 2012 at 3:26 PM, Maurice Patel
<maurice.pa...@autodesk.com>wrote:
> One area I would like to get feedback on is how do we get the right things
> happening on facebook? Advertising is way beyond our budgets in general and
> not very effective unless we have a very specific call to action (e.g.
> upgrades), as a result most advertsing is driven by sales promos. However I
> actually think there are better and more viral ways of getting the word
> out. Recently we have been having more success with SM. We have had a lot
> of success with our Softimage page (now at over 20,000) as well as the
> Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which
> for the reasons described here, is becoming a bit of a second Softimage
> home.
> Maurice
> Maurice Patel
> Autodesk : Tél: 514 954-7134
> -----Original Message-----
> From: softimage-boun...@listproc.autodesk.com [mailto:
> softimage-boun...@listproc.autodesk.com] On Behalf Of Len Krenzler
> Sent: Thursday, September 13, 2012 3:49 PM
> To: softim...@listproc.autodesk.com
> Subject: Re: In case you missed it..
> That's great to hear! I'd have to agree, SI is a fantastic and very
> complete solution for small to mid size shops. Hopefully, there is some
> targeted advertising in this area.
> On 9/13/2012 1:39 PM, Maurice Patel wrote:
> > Still reading, and the discussion has been stimulating as we start
> > planning for next year's activities (can't say more rev accounting at
> > all that) maurice
> > From: softimage-boun...@listproc.autodesk.com
> > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul
> > Griswold
> > Sent: Thursday, September 13, 2012 12:25 PM
> > To: softim...@listproc.autodesk.com
> > Subject: Re: In case you missed it..
> > Softimage is without-a-doubt the best choice for small shops and
> freelancers (out of the 3 products Autodesk offers). Could it be that
> nobody is left who really knows what Softimage has/can do?
> > So... Maurice, if you're still reading, maybe you can consider some of
> this?
> > Softimage comes with Softimage Illusion, also known as the FXTree. It's
> a fully featured, node-based compositor that's built right into the app.
On Thu, Sep 13, 2012 at 1:45 PM, Matt Lind <ml...@carbinestudios.com> wrote:
> I think more effective marketing campaigns could be achieved without
> spending any money.
There are superb examples scattered all over. The problem is, they're scattered all over. Perhaps we should start a thread for Maurice featuring the best of the best so he has something to easily pick from.
> posting cool spots, movies, etc. that were made with the software.
> i really think the MOST important way to build Softimage is getting > students using it......full stop :)
> ------------------------------------------------------------------------
> *From:* Maurice Patel <maurice.pa...@autodesk.com>
> *To:* "softim...@listproc.autodesk.com" <softim...@listproc.autodesk.com>
> *Sent:* Thursday, September 13, 2012 4:26 PM
> *Subject:* RE: In case you missed it..
> One area I would like to get feedback on is how do we get the right > things happening on facebook? Advertising is way beyond our budgets in > general and not very effective unless we have a very specific call to > action (e.g. upgrades), as a result most advertsing is driven by sales > promos. However I actually think there are better and more viral ways > of getting the word out. Recently we have been having more success > with SM. We have had a lot of success with our Softimage page (now at > over 20,000) as well as the Digital Media page > http://www.facebook.com/AutodeskDigitalMedia , which for the reasons > described here, is becoming a bit of a second Softimage home.
> Maurice
> Maurice Patel
> Autodesk : T�l: 514 954-7134
> -----Original Message-----
> From: softimage-boun...@listproc.autodesk.com > <mailto:softimage-boun...@listproc.autodesk.com> > [mailto:softimage-boun...@listproc.autodesk.com > <mailto:softimage-boun...@listproc.autodesk.com>] On Behalf Of Len > Krenzler
> Sent: Thursday, September 13, 2012 3:49 PM
> To: softim...@listproc.autodesk.com > <mailto:softim...@listproc.autodesk.com>
> Subject: Re: In case you missed it..
> That's great to hear! I'd have to agree, SI is a fantastic and very > complete solution for small to mid size shops. Hopefully, there is > some targeted advertising in this area.
> On 9/13/2012 1:39 PM, Maurice Patel wrote:
> > Still reading, and the discussion has been stimulating as we start
> > planning for next year's activities (can't say more rev accounting at
> > all that) maurice
> > From: softimage-boun...@listproc.autodesk.com > <mailto:softimage-boun...@listproc.autodesk.com>
> > [mailto:softimage-boun...@listproc.autodesk.com > <mailto:softimage-boun...@listproc.autodesk.com>] On Behalf Of Paul
> > Griswold
> > Sent: Thursday, September 13, 2012 12:25 PM
> > To: softim...@listproc.autodesk.com > <mailto:softim...@listproc.autodesk.com>
> > Subject: Re: In case you missed it..
> > Softimage is without-a-doubt the best choice for small shops and > freelancers (out of the 3 products Autodesk offers). Could it be that > nobody is left who really knows what Softimage has/can do?
> > So... Maurice, if you're still reading, maybe you can consider some > of this?
> > Softimage comes with Softimage Illusion, also known as the FXTree.
> It's a fully featured, node-based compositor that's built right into > the app.
Students only use what will provide the best opportunity for employment upon graduation. They'll only use other stuff if forced by curriculum or if they have an elective to burn.
Universities stock whatever they can get cheap, but promote/teach what gets their students recognition and placement tin the workforce. Many of these decisions are decided by the adjunct staff as they are the ones teaching the software. They often recommend what they use in the day jobs.
The only way to expand a product's viability is to increase it's market share in the studio ranks. To do that requires the product be completed so it can compete for that market share.
The issue with softimage is they implement great ideas, but often don't finish them, or finish them so quickly there are a ton of bugs. While the developers are very aggressive in fixing bugs, the customer doesn't see that until the next release which is long after the impression is made. In some cases it's a game of whack-a-mole as new bugs pop up in different areas creating a perpetual cycle.
Finish the product to give it real life
marketing team can take that life and give it voice.
As studios hear the voice, sales increase creating a wave
Freelancers and outsources catch the wave and ride it passing the word onto the street
Universities catch the word on the street from the studios and put the ideas into the air
Students inherit ideas from thin air via osmosis to become the next generation of user.
From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of john clausing
Sent: Thursday, September 13, 2012 1:40 PM
To: softim...@listproc.autodesk.com
Subject: Re: In case you missed it..
posting cool spots, movies, etc. that were made with the software.
i really think the MOST important way to build Softimage is getting students using it......full stop :)
________________________________
From: Maurice Patel <maurice.pa...@autodesk.com<mailto:maurice.pa...@autodesk.com>>
To: "softim...@listproc.autodesk.com<mailto:softim...@listproc.autodesk.com>" <softim...@listproc.autodesk.com<mailto:softim...@listproc.autodesk.com>>
Sent: Thursday, September 13, 2012 4:26 PM
Subject: RE: In case you missed it..
One area I would like to get feedback on is how do we get the right things happening on facebook? Advertising is way beyond our budgets in general and not very effective unless we have a very specific call to action (e.g. upgrades), as a result most advertsing is driven by sales promos. However I actually think there are better and more viral ways of getting the word out. Recently we have been having more success with SM. We have had a lot of success with our Softimage page (now at over 20,000) as well as the Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which for the reasons described here, is becoming a bit of a second Softimage home.
Maurice
-----Original Message-----
From: softimage-boun...@listproc.autodesk.com<mailto:softimage-boun...@listproc.autodesk.com> [mailto:softimage-boun...@listproc.autodesk.com<mailto:softimage-boun...@listproc.autodesk.com>] On Behalf Of Len Krenzler
Sent: Thursday, September 13, 2012 3:49 PM
To: softim...@listproc.autodesk.com<mailto:softim...@listproc.autodesk.com>
Subject: Re: In case you missed it..
That's great to hear! I'd have to agree, SI is a fantastic and very complete solution for small to mid size shops. Hopefully, there is some targeted advertising in this area.
On 9/13/2012 1:39 PM, Maurice Patel wrote:
> Still reading, and the discussion has been stimulating as we start
> planning for next year's activities (can't say more rev accounting at
> all that) maurice
> Maurice Patel
> Autodesk : Tél: 514 954-7134
> From: softimage-boun...@listproc.autodesk.com<mailto:softimage-boun...@listproc.autodesk.com>
> [mailto:softimage-boun...@listproc.autodesk.com<mailto:softimage-boun...@listproc.autodesk.com>] On Behalf Of Paul
> Griswold
> Sent: Thursday, September 13, 2012 12:25 PM
> To: softim...@listproc.autodesk.com<mailto:softim...@listproc.autodesk.com>
> Subject: Re: In case you missed it..
> Softimage is without-a-doubt the best choice for small shops and freelancers (out of the 3 products Autodesk offers). Could it be that nobody is left who really knows what Softimage has/can do?
> So... Maurice, if you're still reading, maybe you can consider some of this?
> Softimage comes with Softimage Illusion, also known as the FXTree. It's a fully featured, node-based compositor that's built right into the app.
as a guy who brings on multiple interns every summer and hires some upon graduation, i can assure you that your incorrect.
they have a shot at a job with me?
often they are Maya guys......who transition at my shop to Softimage. my only regret is that the schools .....dont give em a head start to get a job here.
there are multiple shops here in NYC that do the same.
so you can give up if you want to Matt, but dont tell me kids cant get a job in Softimage, in NYC.
________________________________ From: Matt Lind <ml...@carbinestudios.com> To: john clausing <jclausin...@yahoo.com>; "softim...@listproc.autodesk.com" <softim...@listproc.autodesk.com> Sent: Thursday, September 13, 2012 4:54 PM Subject: RE: In case you missed it..
We’ve already had that discussion.
Students only use what will provide the best opportunity for employment upon graduation. They’ll only use other stuff if forced by curriculum or if they have an elective to burn.
Universities stock whatever they can get cheap, but promote/teach what gets their students recognition and placement tin the workforce. Many of these decisions are decided by the adjunct staff as they are the ones teaching the software. They often recommend what they use in the day jobs.
The only way to expand a product’s viability is to increase it’s market share in the studio ranks. To do that requires the product be completed so it can compete for that market share.
The issue with softimage is they implement great ideas, but often don’t finish them, or finish them so quickly there are a ton of bugs. While the developers are very aggressive in fixing bugs, the customer doesn’t see that until the next release which is long after the impression is made. In some cases it’s a game of whack-a-mole as new bugs pop up in different areas creating a perpetual cycle.
Finish the product to give it real life marketing team can take that life and give it voice. As studios hear the voice, sales increase creating a wave Freelancers and outsources catch the wave and ride it passing the word onto the street Universities catch the word on the street from the studios and put the ideas into the air Students inherit ideas from thin air via osmosis to become the next generation of user.
From:softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of john clausing Sent: Thursday, September 13, 2012 1:40 PM To: softim...@listproc.autodesk.com Subject: Re: In case you missed it..
posting cool spots, movies, etc. that were made with the software. i really think the MOST important way to build Softimage is getting students using it......full stop :)
________________________________
From:Maurice Patel <maurice.pa...@autodesk.com> To: "softim...@listproc.autodesk.com" <softim...@listproc.autodesk.com> Sent: Thursday, September 13, 2012 4:26 PM Subject: RE: In case you missed it..
One area I would like to get feedback on is how do we get the right things happening on facebook? Advertising is way beyond our budgets in general and not very effective unless we have a very specific call to action (e.g. upgrades), as a result most advertsing is driven by sales promos. However I actually think there are better and more viral ways of getting the word out. Recently we have been having more success with SM. We have had a lot of success with our Softimage page (now at over 20,000) as well as the Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which for the reasons described here, is becoming a bit of a second Softimage home. Maurice
-----Original Message----- From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Len Krenzler Sent: Thursday, September 13, 2012 3:49 PM To: softim...@listproc.autodesk.com Subject: Re: In case you missed it..
That's great to hear! I'd have to agree, SI is a fantastic and very complete solution for small to mid size shops. Hopefully, there is some targeted advertising in this area.
On 9/13/2012 1:39 PM, Maurice Patel wrote: > Still reading, and the discussion has been stimulating as we start > planning for next year's activities (can't say more rev accounting at > all that) maurice
> Maurice Patel > Autodesk : Tél: 514 954-7134
> From: softimage-boun...@listproc.autodesk.com > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul > Griswold > Sent: Thursday, September 13, 2012 12:25 PM > To: softim...@listproc.autodesk.com > Subject: Re: In case you missed it..
> Softimage is without-a-doubt the best choice for small shops and freelancers (out of the 3 products Autodesk offers). Could it be that nobody is left who really knows what Softimage has/can do?
> So... Maurice, if you're still reading, maybe you can consider some of this?
> Softimage comes with Softimage Illusion, also known as the FXTree. It's a fully featured, node-based compositor that's built right into the app.
Keep an eye out on the Vimeo ICE channel for awesome videos and link to
them if they are particularly impressive: https://vimeo.com/groups/ice
Be all like "check out this great commercial done with Softimage" or "Wow,
that's a nice ICE effect that blabla did for this short film here". Easy!
:) You can give it 5-10 minutes to check once a week and make everyone a
little happier.
On Thu, Sep 13, 2012 at 4:26 PM, Maurice Patel
<maurice.pa...@autodesk.com>wrote:
> One area I would like to get feedback on is how do we get the right things
> happening on facebook? Advertising is way beyond our budgets in general and
> not very effective unless we have a very specific call to action (e.g.
> upgrades), as a result most advertsing is driven by sales promos. However I
> actually think there are better and more viral ways of getting the word
> out. Recently we have been having more success with SM. We have had a lot
> of success with our Softimage page (now at over 20,000) as well as the
> Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which
> for the reasons described here, is becoming a bit of a second Softimage
> home.
> Maurice
> Maurice Patel
> Autodesk : Tél: 514 954-7134
> -----Original Message-----
> From: softimage-boun...@listproc.autodesk.com [mailto:
> softimage-boun...@listproc.autodesk.com] On Behalf Of Len Krenzler
> Sent: Thursday, September 13, 2012 3:49 PM
> To: softim...@listproc.autodesk.com
> Subject: Re: In case you missed it..
> That's great to hear! I'd have to agree, SI is a fantastic and very
> complete solution for small to mid size shops. Hopefully, there is some
> targeted advertising in this area.
> On 9/13/2012 1:39 PM, Maurice Patel wrote:
> > Still reading, and the discussion has been stimulating as we start
> > planning for next year's activities (can't say more rev accounting at
> > all that) maurice
> > From: softimage-boun...@listproc.autodesk.com
> > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul
> > Griswold
> > Sent: Thursday, September 13, 2012 12:25 PM
> > To: softim...@listproc.autodesk.com
> > Subject: Re: In case you missed it..
> > Softimage is without-a-doubt the best choice for small shops and
> freelancers (out of the 3 products Autodesk offers). Could it be that
> nobody is left who really knows what Softimage has/can do?
> > So... Maurice, if you're still reading, maybe you can consider some of
> this?
> > Softimage comes with Softimage Illusion, also known as the FXTree. It's
> a fully featured, node-based compositor that's built right into the app.
Or Dallas... we train them then send them to New York ;)
------------------------------------------------------------------------
*Greg Punchatz*
*Sr. Creative Director*
Janimation
214.823.7760
www.janimation.com <http://www.janimation.com>
On 9/13/2012 4:02 PM, john clausing wrote:
> as a guy who brings on multiple interns every summer and hires some > upon graduation, i can assure you that your incorrect.
> they have a shot at a job with me?
> often they are Maya guys......who transition at my shop to Softimage.
> my only regret is that the schools .....dont give em a head start to > get a job here.
> there are multiple shops here in NYC that do the same.
> so you can give up if you want to Matt, but dont tell me kids cant get > a job in Softimage, in NYC.
> ------------------------------------------------------------------------
> *From:* Matt Lind <ml...@carbinestudios.com>
> *To:* john clausing <jclausin...@yahoo.com>; > "softim...@listproc.autodesk.com" <softim...@listproc.autodesk.com>
> *Sent:* Thursday, September 13, 2012 4:54 PM
> *Subject:* RE: In case you missed it..
> We’ve already had that discussion.
> Students only use what will provide the best opportunity for > employment upon graduation. They’ll only use other stuff if forced by > curriculum or if they have an elective to burn.
> Universities stock whatever they can get cheap, but promote/teach what > gets their students recognition and placement tin the workforce. Many > of these decisions are decided by the adjunct staff as they are the > ones teaching the software. They often recommend what they use in the > day jobs.
> The only way to expand a product’s viability is to increase it’s > market share in the studio ranks. To do that requires the product be > completed so it can compete for that market share.
> The issue with softimage is they implement great ideas, but often > don’t finish them, or finish them so quickly there are a ton of bugs.
> While the developers are very aggressive in fixing bugs, the customer > doesn’t see that until the next release which is long after the > impression is made. In some cases it’s a game of whack-a-mole as new > bugs pop up in different areas creating a perpetual cycle.
> Finish the product to give it real life
> marketing team can take that life and give it voice.
> As studios hear the voice, sales increase creating a wave
> Freelancers and outsources catch the wave and ride it passing the word > onto the street
> Universities catch the word on the street from the studios and put the > ideas into the air
> Students inherit ideas from thin air via osmosis to become the next > generation of user.
> *From:*softimage-boun...@listproc.autodesk.com > [mailto:softimage-boun...@listproc.autodesk.com] *On Behalf Of *john > clausing
> *Sent:* Thursday, September 13, 2012 1:40 PM
> *To:* softim...@listproc.autodesk.com
> *Subject:* Re: In case you missed it..
> posting cool spots, movies, etc. that were made with the software.
> i really think the MOST important way to build Softimage is getting > students using it......full stop :)
> ------------------------------------------------------------------------
> *From:*Maurice Patel <maurice.pa...@autodesk.com > <mailto:maurice.pa...@autodesk.com>>
> *To:* "softim...@listproc.autodesk.com > <mailto:softim...@listproc.autodesk.com>" > <softim...@listproc.autodesk.com > <mailto:softim...@listproc.autodesk.com>>
> *Sent:* Thursday, September 13, 2012 4:26 PM
> *Subject:* RE: In case you missed it..
> One area I would like to get feedback on is how do we get the right > things happening on facebook? Advertising is way beyond our budgets in > general and not very effective unless we have a very specific call to > action (e.g. upgrades), as a result most advertsing is driven by sales > promos. However I actually think there are better and more viral ways > of getting the word out. Recently we have been having more success > with SM. We have had a lot of success with our Softimage page (now at > over 20,000) as well as the Digital Media page > http://www.facebook.com/AutodeskDigitalMedia , which for the reasons > described here, is becoming a bit of a second Softimage home.
> Maurice
> Maurice Patel
> Autodesk : Tél: 514 954-7134
> -----Original Message-----
> From: softimage-boun...@listproc.autodesk.com > <mailto:softimage-boun...@listproc.autodesk.com> > [mailto:softimage-boun...@listproc.autodesk.com > <mailto:softimage-boun...@listproc.autodesk.com>] On Behalf Of Len > Krenzler
> Sent: Thursday, September 13, 2012 3:49 PM
> To: softim...@listproc.autodesk.com > <mailto:softim...@listproc.autodesk.com>
> Subject: Re: In case you missed it..
> That's great to hear! I'd have to agree, SI is a fantastic and very > complete solution for small to mid size shops. Hopefully, there is > some targeted advertising in this area.
> On 9/13/2012 1:39 PM, Maurice Patel wrote:
> > Still reading, and the discussion has been stimulating as we start
> > planning for next year's activities (can't say more rev accounting at
> > all that) maurice
> > From: softimage-boun...@listproc.autodesk.com > <mailto:softimage-boun...@listproc.autodesk.com>
> > [mailto:softimage-boun...@listproc.autodesk.com > <mailto:softimage-boun...@listproc.autodesk.com>] On Behalf Of Paul
> > Griswold
> > Sent: Thursday, September 13, 2012 12:25 PM
> > To: softim...@listproc.autodesk.com > <mailto:softim...@listproc.autodesk.com>
> > Subject: Re: In case you missed it..
> > Softimage is without-a-doubt the best choice for small shops and > freelancers (out of the 3 products Autodesk offers). Could it be that > nobody is left who really knows what Softimage has/can do?
> > So... Maurice, if you're still reading, maybe you can consider some > of this?
> > Softimage comes with Softimage Illusion, also known as the FXTree.
> It's a fully featured, node-based compositor that's built right into > the app.
> One area I would like to get feedback on is how do we get the right things happening on facebook? Advertising is way beyond our budgets in general and not very effective unless we have a very specific call to action (e.g. upgrades), as a result most advertsing is driven by sales promos. However I actually think there are better and more viral ways of getting the word out. Recently we have been having more success with SM. We have had a lot of success with our Softimage page (now at over 20,000) as well as the Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which for the reasons described here, is becoming a bit of a second Softimage home.
> Maurice
> Maurice Patel
> Autodesk : T l: 514 954-7134
> -----Original Message-----
> From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Len Krenzler
> Sent: Thursday, September 13, 2012 3:49 PM
> To: softim...@listproc.autodesk.com
> Subject: Re: In case you missed it..
> That's great to hear! I'd have to agree, SI is a fantastic and very complete solution for small to mid size shops. Hopefully, there is some targeted advertising in this area.
> On 9/13/2012 1:39 PM, Maurice Patel wrote:
>> Still reading, and the discussion has been stimulating as we start
>> planning for next year's activities (can't say more rev accounting at
>> all that) maurice
>> Maurice Patel
>> Autodesk : T l: 514 954-7134
>> From: softimage-boun...@listproc.autodesk.com
>> [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul
>> Griswold
>> Sent: Thursday, September 13, 2012 12:25 PM
>> To: softim...@listproc.autodesk.com
>> Subject: Re: In case you missed it..
>> Softimage is without-a-doubt the best choice for small shops and freelancers (out of the 3 products Autodesk offers). Could it be that nobody is left who really knows what Softimage has/can do?
>> So... Maurice, if you're still reading, maybe you can consider some of this?
>> Softimage comes with Softimage Illusion, also known as the FXTree. It's a fully featured, node-based compositor that's built right into the app.
I see Softimage as being portrayed, inaccurately, incompletely and
inefficiently in regards to the positioning it is getting in the general
sales and marketing arenas. The recent suggestions are a great way to show
what Softimage actually is however it needs better positioning.
in spite of what Matt Lind said in response to my post about schools:
im not a teacher, i've never taught, i've been head of cg at 4 different shops. i've freelanced at dozens including psyop, spontaneous, click, superfad, smoke and mirrors, et. al.
ALL of them hire and train interns
i've been asked to speak to classes, and attend student presentations.......as a result i've built a repoir with the teachers and students......in the end i'm asked "why softimage doesn't support them".
thanks for your help,
john clausing
________________________________ From: Maurice Patel <maurice.pa...@autodesk.com> To: "softim...@listproc.autodesk.com" <softim...@listproc.autodesk.com> Sent: Thursday, September 13, 2012 4:26 PM Subject: RE: In case you missed it..
One area I would like to get feedback on is how do we get the right things happening on facebook? Advertising is way beyond our budgets in general and not very effective unless we have a very specific call to action (e.g. upgrades), as a result most advertsing is driven by sales promos. However I actually think there are better and more viral ways of getting the word out. Recently we have been having more success with SM. We have had a lot of success with our Softimage page (now at over 20,000) as well as the Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which for the reasons described here, is becoming a bit of a second Softimage home. Maurice
-----Original Message----- From: softimage-boun...@listproc.autodesk.com [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Len Krenzler Sent: Thursday, September 13, 2012 3:49 PM To: softim...@listproc.autodesk.com Subject: Re: In case you missed it..
That's great to hear! I'd have to agree, SI is a fantastic and very complete solution for small to mid size shops. Hopefully, there is some targeted advertising in this area.
On 9/13/2012 1:39 PM, Maurice Patel wrote: > Still reading, and the discussion has been stimulating as we start > planning for next year's activities (can't say more rev accounting at > all that) maurice
> Maurice Patel > Autodesk : Tél: 514 954-7134
> From: softimage-boun...@listproc.autodesk.com > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul > Griswold > Sent: Thursday, September 13, 2012 12:25 PM > To: softim...@listproc.autodesk.com > Subject: Re: In case you missed it..
> Softimage is without-a-doubt the best choice for small shops and freelancers (out of the 3 products Autodesk offers). Could it be that nobody is left who really knows what Softimage has/can do?
> So... Maurice, if you're still reading, maybe you can consider some of this?
> Softimage comes with Softimage Illusion, also known as the FXTree. It's a fully featured, node-based compositor that's built right into the app.
I often post animation or FX that I find to be particularly interesting. I
have friends who work in many different fields, many of them creative, and
that includes Ad Agency account people, Art and Creative Directors, most of
whom at one time or another I have gently guided them through some
uber-geek 3D topics about what I do or how certain things are done. I still
occasionally get the glazed over look when it goes too far, but in general,
most of them now know about SoftImage. Agency folks are particularly
sensitive to branding, so if it's made obvious enough, they will remember
it. So perhaps a daily or weekly SoftImage Eye Candy of the Week fan page?
A Vimeo account is cheap, the video compression quality beats Youtube by a
mile, and it's easy to set up gallery pages and portfolios, you could even
slap an AD SoftImage bug in one of the corners. People see what you like
and comment on in your feed or share it, and in general what we do is
pretty entertaining stuff so you can get thousands of people looking at
your content.
It's more or less free exposure, and it gets people's attention. I have a
good friend who works for the PR firm Edelman in NYC, they have a whole
department dedicated to managing their client's social media presence, and
it's a fast growing part of their business. I don't know how you quantify
it's effectiveness, but it certainly doesn't hurt to have people more aware
of your products.
Eric
On Thu, Sep 13, 2012 at 4:26 PM, Maurice Patel
<maurice.pa...@autodesk.com>wrote:
> One area I would like to get feedback on is how do we get the right things
> happening on facebook? Advertising is way beyond our budgets in general and
> not very effective unless we have a very specific call to action (e.g.
> upgrades), as a result most advertsing is driven by sales promos. However I
> actually think there are better and more viral ways of getting the word
> out. Recently we have been having more success with SM. We have had a lot
> of success with our Softimage page (now at over 20,000) as well as the
> Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which
> for the reasons described here, is becoming a bit of a second Softimage
> home.
> Maurice
> Maurice Patel
> Autodesk : Tél: 514 954-7134
> -----Original Message-----
> From: softimage-boun...@listproc.autodesk.com [mailto:
> softimage-boun...@listproc.autodesk.com] On Behalf Of Len Krenzler
> Sent: Thursday, September 13, 2012 3:49 PM
> To: softim...@listproc.autodesk.com
> Subject: Re: In case you missed it..
> That's great to hear! I'd have to agree, SI is a fantastic and very
> complete solution for small to mid size shops. Hopefully, there is some
> targeted advertising in this area.
> On 9/13/2012 1:39 PM, Maurice Patel wrote:
> > Still reading, and the discussion has been stimulating as we start
> > planning for next year's activities (can't say more rev accounting at
> > all that) maurice
> > From: softimage-boun...@listproc.autodesk.com
> > [mailto:softimage-boun...@listproc.autodesk.com] On Behalf Of Paul
> > Griswold
> > Sent: Thursday, September 13, 2012 12:25 PM
> > To: softim...@listproc.autodesk.com
> > Subject: Re: In case you missed it..
> > Softimage is without-a-doubt the best choice for small shops and
> freelancers (out of the 3 products Autodesk offers). Could it be that
> nobody is left who really knows what Softimage has/can do?
> > So... Maurice, if you're still reading, maybe you can consider some of
> this?
> > Softimage comes with Softimage Illusion, also known as the FXTree. It's
> a fully featured, node-based compositor that's built right into the app.
