Exact Target integration

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MichaelB

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Dec 21, 2009, 2:51:54 PM12/21/09
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Hello group,
I am getting some conflicting information and I'm hoping someone can
shed some light on this. According to ET, links inside of an email are
trackable. According to XMPie they are not. hhmm. Anyone? Anyone?
Bueller?

JasonSpr

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Dec 21, 2009, 3:08:16 PM12/21/09
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Well, they are trackable in that the webpage that the link goes to can
always be configured to be tracked by anyone able to control that web
page. In other words, you can track that web page www.xyz.com/xyz was
visited from email link www.xyz.com/xyz?userb.

If ET is telling you that they can track your links, then I'm sure
they can track them.

couch

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Dec 21, 2009, 10:42:21 PM12/21/09
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Why wouldn't you have any links in your email directed to your web
server as personalised campaign pages? This way you could track who
clicked what link when via Marketing Console?

Walter Van Waard

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Dec 21, 2009, 4:45:39 PM12/21/09
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Hi michael. We do not use et but our links a trackable. Simply put a
proxy page in the middle for example tracking.aspx, create code inside
that uses the xmpiewsapi to add info to your mc and do a response
redirect to the actual page. For the finishing touch make it database
driven and you have a one page for all campaigns solution.
so, yes ET may have something like that....it technically possible as
we do it.

Verstuurd vanaf mijn iPhone
Groeten,
Walter van waard

Op 21 dec 2009 om 20:51 heeft MichaelB <mb...@primadatainc.com> het
volgende geschreven:\

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Timothy Perrett

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Dec 22, 2009, 3:43:13 AM12/22/09
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Walter is correct - in fact, this is pretty much what all email service providers do... frankly, its all they can do because email clients dont execute javascript etc etc. Thus, this is probally your best bet :-)

Cheers, Tim

wvwaard

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Dec 22, 2009, 4:05:56 AM12/22/09
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Thanks Tim,

One extra comment on the proxy. Because of phishing filters in
Browsers nowadays
please make sure your email sources (html, images etc) and
Tracking.aspx page are on
the same server/ip address. We have had comments from customers that
there
clients received phishing messages from their browser...

Greets
Walter

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Michael Bova

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Dec 22, 2009, 8:09:25 AM12/22/09
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Walter,
Thanks for the early Christmas gift!! I never thought about using a
proxy page with response.redirect, this sounds like the best option,
then I'll be able to track in the MC. Awesome!

Michael Bova

Timothy Perrett

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Dec 22, 2009, 8:22:04 AM12/22/09
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Michael,

Dont use the javascript response.redirect, make sure you use a server side redirect and set the right HTTP header ;-)

Cheers, Tim

wvwaard

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Dec 22, 2009, 8:43:47 AM12/22/09
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Your welcome...;-)....and please consider doing it database driven as
you
than have a very stable and good environment for tracking....if you
like
to receive our record layout for such a database let me know....

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Michael Bova

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Dec 22, 2009, 9:05:12 AM12/22/09
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Walter,
That be awesome, this a gray area for me!

Michael Bova

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Dec 22, 2009, 9:06:38 AM12/22/09
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Tim,
Can you elaborate some? I'm not real familiar in this area. Thanks.

wvwaard

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Dec 22, 2009, 9:49:25 AM12/22/09
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Michael, see below our record layout for the tracking database :

PROJECTNUMMER: 0111709
SUBPROJECTNUMMER: 1
LINKNR: 6
PAGENAME: PAGE
INCAMPAIGNID: 460 INJOBID: 133973
INEVENTID: Page Visit
ACTIONNAME:
WEBSITENAME: NAME
ACTIONPARM:
SRCTOUCHPOINT:
CLIENTIP:
USERSESSION:
EXTERNALID:
PAGEURI:
REFPAGEURI:
ISLANDINGPAGE:
PARTNAME:
PARTPARAMETERS:

PAGEPARMMETERS:
REDIRECT: http://www.whatever.nl
ASPXCODE: this is for extra parameters in ASPXCODE for example
adors
ACCOUNTNAME: XMPIE
ACCOUNTNAME
CAMPAIGNNAME: XMPIE
CAMPAIGNNAME
PORTNAME: XMPIE
PORTNAME
FAILUREURL: http://www.whatever.nl/errorpage.html
INDICATOR1:
INDICATOR2:
INDICATOR3: ANY EXTRA MARKERS NEEDED
INDICATOR4:
INDICATOR5:

Hope this helps .....i have not added the fieldtypes and lengths but a
hope you can imagine what you need...for you particular database

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Timothy Perrett

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Dec 22, 2009, 9:50:51 AM12/22/09
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Javascript is client side, that is, the page loads, and then the code is executed on the clients computer (in their browser). That is, if a user didn't have javascript enabled, they would not be redirected. An example javascript redirect is:

window.location.href = '/some/page'

Where as, a server side redirect is completed whatever happens on the client:

Response.Redirect("/some/page")

I just checked the docs, and it appears that if you are using .NET, then the 302 header is already set for you (that is, don't worry about my comment). If your using PHP etc, then you need to set that for consistency.

Cheers, Tim

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