Hi Rich,
On Jan 26, 4:17 pm, Rich Bodo <
richb...@gmail.com> wrote:
> Since I'm new to the list, I thought maybe I should ask some more
> basic questions before getting too deep into the numbers.
No problem. BTW, for everyone else, Rich is based in California.
He's a telco startup veteran and now works for (the very cool)
Kiva.org. David Rowe and Rich have worked together in the past and it
was through David that Rich heard about the Village Telco.
> I examined the spreadsheet. I would like to cover some of the
> opportunities and risks, so I'll start with what a newcomers
> impression of a "village telco" business model might as well as asking
> about some of the risks. If you think these are interesting, but it's
> more appropriate to discuss documents on the wiki, I can start some
> work in progress pages there and we can cover individual sections in
> their own threads.
Here's fine for now but as these issues start to take shape, I think
capturing them in the wiki would be great.
> VT1 Business Plan
> -----------------------------
>
> Summary - product and market
> --------------
>
> VT1 is a telecommunications service provider that will receive
> revenues from the following service package offered on a contract
> basis:
>
> * Internet access - A percentage of total available VT1 bandwidth will
> be delivered to users for a flat monthly fee.
The spreadsheet assume a percentage of revenue would be derived from
the Internet but I suspect Internet access will mostly be sold like
phone access i.e. via pay-as-you-go coupons. An assumption to be
tested.
> * Long Distance phone service - Phone service from the local phone
> company will be provided at a fixed markup over cost.
In most developing countries, caller-pays is the rule. Thus,
virtually all calls cost the caller, except in the case of the Village
Telco where on-network calls are free. So, mark-ups are made on:
- local calls to other networks
- national calls on the PSTN network
- international calls
A mark-up is also made on incoming calls from other networks that are
obliged to pay an interconnect fee to connect to Village Telco
customers.
> Lease of termination equipment to be included in the price of a
> one-year contract.
I don't think there is likely to be many contract services for the
scenario we envisage in South Africa. Customers will either be given
a Mesh Potatoes and we assume that the costs will be recovered in
network charges or they will pay for the Mesh Potato upfront or some
variation in between.
> Customer will recieve a single monthly bill for internet and phone service.
Customers will mostly purchase pay-as-you-go coupons generated from
A2Billing for voice services. Can't remember the data equivalent.
> Phone service and bandwidth-limited network connectivity between
> village telco nodes will be thrown in with each contract.
Yes. I think that is key. In fact, thinking about it, it might make
sense to create Village bundles where you could purchase 100 or 200
Mesh Potatoes at one shot, to instantly begin to leverage network
effects. Of course, that
> Internet phone service such as Skype is available in the region of
> VT1, and can be utilized by Vt1 customers at no extra charge.
Yes.
> Market consists of N businesses and homes in a 50km radius of the
> proposed VT office.
I suspect a radius of 50km is pretty big at least in the townships in
South Africa. A radius of a kilometre in a township should provide
sufficient subscribers for a VT entrepreneur to get started. Again,
an assumption to be tested.
> Y% of the market currently pay Z% more for telecommunications services
> than they will when they switch to VT1.
It is a little more complicated than that. Most townships are in what
are designated at "underserviced" areas. This means that service
providers who provide pay phone services via shipping containers that
are kitted out with a dozen pay phones can offer comparatively cheap
calls compared to mobile phones if you are prepared to walk to the
nearest phone container. In South Africa, Dabba (upon which the
Village Telco technical and economic model is based) offer a phone
calls at the same rate as the phone containers. The advantage then in
being a Village Telco customer is that
you can make cheaper than mobile calls from your home. You might
still have a mobile and receive calls on your mobile but at R2.50/min
to call on your mobile versus 90c/min to call from your VT phone, you
have a reasonable incentive. Plus free local calls.
> B% of the market will be able to afford the types of services VT1
> offers for the first time when
I think the kind of pay-as-you go Internet service that the VT will
offer may fall into this category.
> Team - just me:
> ---------
>
> The VT1 team is composed of a single entrepreneur with the following
> capabilities:
> * PC installation and administration.
> * Phone installation and configuration
> * Telephone and data network wiring
> * Outdoor installation of solar and radio equipment.
> * Strong desire to become expert in computer administration and the
> repair of electronic systems.
> * Bookkeeping, Accounting, and sales.
Hmmm... hopefully only to a modest degree in each area. The whole
point of the Village Telco is to turn this technology that any heavy-
duty wireless geek could set up into technology that any Cybercafe
owner could set up.
> This entrepreneur will receive the free support, through the internet,
> of the larger internet village telco community.
Yes, although in many cases it will be a small VT operator getting
support from a larger upstream VT operator such as Dabba.
> Options for Growth - a small sampling of fields in the massive matrix
> of potential business models.
[snip]
I am imagining the scale-up to be more via a kind of federated or
franchised model but this is open to question.
> NOTE: Services that will not be offered:
>
> * Emergency 911-type services - although increased communications
> ability will result in areas of deployment, no emergency service will
> be offered or is envisioned in the future.
Something to plan for the future but not as big a deal in the
developing world.
> VT can provide phone services on one or more of the following terms:
>
> * Markup on resale
> * Traditional tiered models based on cost-basis of bulk purchases.
>
> VT can provide networking services on one or more of the following terms:
>
> * Flat monthly fee for bandwidth limited service, either percentage of
> total bandwidth or fixed bps limit.
> * Hourly or per-minute pre-paid service.
>
> VT can provide IT services on one or more of the following terms:
>
> * Hourly time and materials service with no gaurantee
> * Contract service for well understood projects with no equipment or
> software risk variables (i.e. installation of new equipment)
>
> VT can provide equipment on the following terms:
>
> * Lease included in contract
> * Lease at fixed monthly fee with contract only
> * Up-front outright sale, optionally including support.
The model is going to vary from country to country and especially from
urban to rural environments but for individuals pay-as-you-go services
are pretty much a given. Offering institutional PABX-based VT
services would probably be otherwise.
> Arguments against - playing devils advocate:
> ----------------------------
>
> This business model, even in it's simplest form, is complicated, and
> would challenge even entrepreneurs with highly technical backgrounds
> gained through long term exposure to computer administration,
> accounting, sales, and support.
As I say, if the VT turns out to be technically finicky or complex, we
have failed in our mission.
> The technology is unproven, and even when it is proven, equipment may
> need to achieve near-mil-spec-all-weather quality to provide a
> reasonable service lifetime. If and when all this is done, these
> products must be made extremely cheaply. In addition, all this
> engineering, as well as the creation of a reliable supply chain, must
> be done for free by an ad-hoc community of disparate part-timers with
> no stake in the game or other reason to provide support or even to
> continue participating.
Yes, this is not investing in blue chip companies but hey apparently
that is risky too. :-) We are betting that we can find enough people
interested in scratching this particular itch to make a success of
this. For me this project isn't an interesting experiment, its
success is personal for me. I am betting my time, my reputation, as
well as funds from my patron on this, as are others involved in the
project. We can make this happen.
> When communicating with the goverment and local telcos, one would have
> to be able to separate meritless, harmless threats from serious,
> business threatening ones, and then know how to deal with the serious
> ones! Under most goverments, competition is simply outlawed before it
> becomes a problem, and local telcos can simply refuse service.
Yes, that is an issue, more or less so depending on what country you
live in. In South Africa, the regulator just granted 544 telco
licenses. It's a bit of a free-for-all at the moment.
> Can we find any example of a similarly complex business model,
> utilizing what was experimental, peer-produced technology, which
> became a widespread, highly successful business model?
Lots of examples to learn from. FON, Meraki, Open-Mesh and a host of
other services that have been mentioned on the list. For peer-
produced hardware, have a look at Chris Andersen's open hardware UAVs
> Cellular is the right technology for the third world. It has near
> 100% penetration and none of the limitations of village telco. The
> per-minute rates are low enough to allow business to get done today.
> The monopolies recognize this, and will provide data services via
> cellular handsets when businesses can afford client equipment and
> internet accesss. The technology is proven and robust and the
> infrastructure and distribution network pervasive. This argues
> against the need for and likely interest in village telco, which will
> have a fraction of the reliability and reach that makes cellular so
> valuable.
This is a very valid point. In a perfect world, we would be using an
Open Source GSM base station technology and use regular GSM handsets
to roll out the network. BUT, you need a Spectrum License as well as
an Operator's License to do that and they are very hard to get. For
grass-roots wireless networks to spread, you need unlicensed spectrum
that allows anyone with the wherewithal to get started rather than
getting wrapped up in regulatory red tape.
The recent decision in the US to open up the Television White Spaces
offers potential for regulators in the rest of the world to do the
same. This would mean having unlicensed wireless devices in the
600-700Mhz range. That could be very exciting.
Even if that doesn't happen, there is still an important role for the
Village Telco. The problem with mobile phone networks is that they
are walled gardens that can charge what they want and interoperate or
not when they want. This is what's wrong in developing countries.
Access is not just be able to get to a phone, it is being able to
afford to make calls whenever you need to. I have pontificated more
about this here:
http://manypossibilities.net/2009/01/why-wifi-in-africa/
http://manypossibilities.net/2009/01/mobiles-versus-laptops/
That said, I think the mobile issue is a very important one to push
back on in discussing the Village Telco. The VT has to deliver value
where mobiles already exist but are too expensive.
Thanks for the very thoughtful first post!
Cheers... Steve
>
> -Rich
>
> On Thu, Jan 8, 2009 at 2:09 AM, Steve Song <
stephen.s...@gmail.com> wrote:
> > Happy New Year all.
>
> > It is possible that the lengthiness of my previous message may have
> > dissuaded anyone from opening the attached spreadsheet which is our
> > current best guess for the revenue model for the Village Telco. I'd
> > be grateful if anyone were willing to take a look, comment, ask
> > questions, suggest flaws, additions, deletions, reframings,
> > suggestions for making it more readable,intuitive.... you get the
> > idea.
>
> > Many thanks in advance.... Steve
>
> --
> -Rich
>
> http://rbodo.blogspot.comhttp://
www.linkedin.com/in/complete