Next UX Mentoring Session - Wed, June 17

[Brad Einarsen]

Fellow UXers,

The next UX Mentoring session is TOMORROW (Wednesday, June 17).

Please alert me if you need WebEx / Teleconference, I don’t generally
bother with WebEx / Telecon unless someone needs it.

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Topics

If we get through all of this I will be amazed.

• Review Your Test Plans (Please send them if you have them!)
• Test plans will depend on which site(s) we want to test (separate
survey email coming)
• We will want some thought about recruitment screeners as well
• Decide on test site
• Think about who you want to invite as your test subject

• User Testing
• Recap of presenting recommendations
• Tour of test facilities

• Design
• Thinking about creativity and design: is it innate? Or can it be
taught?
• Trust and persuasive design
• Cognition and design: “cognitive overhead”
• Subconscious brain function and persuasive design
• Cognition: Brain Function & Attention Span
• Cognition: Context & Attitude (Your Surroundings Affect Your
Cognition)
• Tactics: Sorting & Purchase Value
• Tactics: UGC and Social Proof
• Tactics: Age Differences
• Cognition: Heat Maps & Page Layout

• Design Exercise

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Location

Klick Offices
175 Bloor St. E.
Toronto, ON

4th Floor, North Tower (close to Bloor Street)

Remember, before 6PM knock… after 6PM call my cell at (416) 459-9091

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Time

6PM (Sharp) to 8PM (Not so sharp, but fairly close)

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Travel

TTC
Bloor and Yonge is the nearest subway stop and probably your best bet.

Parking Google maps link.
The best parking is a Green P lot at Hayden and Yonge or Charles and
Bloor (one way streets bracketing the lot).
http://maps.google.ca/maps/ms?hl=en&ie=UTF8&msa=0&ll=43.67006,-79.382572&spn=0.012417,0.019226&z=16&msid=116767430299441271236.000465f0fd0ccd7f4d299