Pennsylvania Plastic Surgeon Offers Virtual Consulting Via Web Site
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Eric Ward - URLwire
Sep 8, 2009, 11:39:57 AM9/8/09
to URLwire - News of Useful, Unique and Educational Web Content
Announce Date: September 8, 2009
Pennsylvania Plastic Surgeon Offers Virtual Consulting Via Web Site
URL: http://www.marchantplasticsurgery.com
Board certified plastic surgeon Eric A. Marchant, M.D., of Doylestown,
Pennsylvania has used the web to market his practice since 2003,
incorporating progressive features as part of his on-line marketing
campaigns.
His current website, located at www.marchantplasticsurgery.com
introduces the “virtual consultation” for breast augmentation, tummy
tuck, liposuction, and rhinoplasty. While the site's most popular
pages continue to be the before and after photographs of cosmetic
procedures, the virtual consultation has enhanced the consultation
process.
A virtual consultation is a fusion of video and FAQs about several of
the cosmetic procedures Dr. Marchant performs. Dr. Marchant had FAQs
on a previous website but found that patients still came into the
office for consultations and asked the same questions over and over
again.
Dr. Marchant commented, "Our goal in a consultation is to educate the
patient to make decisions about their specific cosmetic enhancements.
I felt the need to take the text based FAQ model to the next level,
and have added video to help reach that goal".
Calling the video FAQ a “virtual consultation” gives the prospective
patient the opportunity to “meet” Dr. Marchant before they even step
through his door. Patients come into the office for the first time
and feel like they already know him after participating in the on-line
virtual consultation. They feel less anxious and better prepared to
ask questions about their procedures. They are also more likely to
schedule surgery at the time of their consultation because they heard
the same information at least twice - once during their website visit
and again in person by Dr. Marchant. As one of the greatest obstacles
in a patient’s decision process to undergo plastic surgery is trust, a
certain level is achieved prior to their office visit and reaffirmed
at their cosmetic consultation with Dr. Marchant.
Posted by Eric Ward on 9/8/09
Permanent URLwire page: http://www.urlwire.com/news/090809.html
Pennsylvania Plastic Surgeon Offers Virtual Consulting Via Web Site
URL: http://www.marchantplasticsurgery.com
Board certified plastic surgeon Eric A. Marchant, M.D., of Doylestown,
Pennsylvania has used the web to market his practice since 2003,
incorporating progressive features as part of his on-line marketing
campaigns.
His current website, located at www.marchantplasticsurgery.com
introduces the “virtual consultation” for breast augmentation, tummy
tuck, liposuction, and rhinoplasty. While the site's most popular
pages continue to be the before and after photographs of cosmetic
procedures, the virtual consultation has enhanced the consultation
process.
A virtual consultation is a fusion of video and FAQs about several of
the cosmetic procedures Dr. Marchant performs. Dr. Marchant had FAQs
on a previous website but found that patients still came into the
office for consultations and asked the same questions over and over
again.
Dr. Marchant commented, "Our goal in a consultation is to educate the
patient to make decisions about their specific cosmetic enhancements.
I felt the need to take the text based FAQ model to the next level,
and have added video to help reach that goal".
Calling the video FAQ a “virtual consultation” gives the prospective
patient the opportunity to “meet” Dr. Marchant before they even step
through his door. Patients come into the office for the first time
and feel like they already know him after participating in the on-line
virtual consultation. They feel less anxious and better prepared to
ask questions about their procedures. They are also more likely to
schedule surgery at the time of their consultation because they heard
the same information at least twice - once during their website visit
and again in person by Dr. Marchant. As one of the greatest obstacles
in a patient’s decision process to undergo plastic surgery is trust, a
certain level is achieved prior to their office visit and reaffirmed
at their cosmetic consultation with Dr. Marchant.
Posted by Eric Ward on 9/8/09
Permanent URLwire page: http://www.urlwire.com/news/090809.html
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