FitnessFootwear.com Helps Consumers Understand Technical Footwear

[Eric Ward - URLwire]

Announce Date: July 15, 2009

FitnessFootwear.com Helps Consumers Understand Technical Footwear
URL: http://techcentre.fitnessfootwear.com

Sports shoes are bursting with all manner of technical innovations
which seem to require a Biology or Physics degree to comprehend. So
how is the average joe supposed to make sense of thermo porous
membranes or set compression foam? Or the difference between Gore-Tex
and Gore-Tex XCR?

These questions led FitnessFootwear.com to create their Tech Centre;
an online resource designed specifically to make sense of all the
technical jargon used in a wide range of activity shoes. Now anyone
can easily understand the differences and benefits of common and
exclusive technologies found in footwear when before only the
manufacturers and their marketing executives really knew the
difference, which was often very little.

The Fitness Footwear Tech Centre currently features over 100 different
technologies, including manufacturer specific technologies designed
specifically for each brand as well as common technologies used across
a number of footwear brands such as Gore-Tex, Thinsulate and Vibram
outsoles. To provide straightforward usability, a series of drop down
boxes allow users to quickly find what they’re looking for, first by
manufacturer or brand technologies, then by company name and finally
by categories or individual technologies as categories by the
companies.

In order to make their Tech Centre a fluid resource, Fitness Footwear
has integrated elements of the website into their shopfront,
presenting users with a sumarative paragraph of each specific
technology along with a clickable link which then grants access to
more detailed information about the feature. This clearly explains
what the innovation does and where in the footwear it functions. Often
this is accompanied by video and audio or at the very least, a
technical diagram illustrating the key points which lead to enhanced
performance during activity.

The Tech Centre allows users to ask any questions to the administrator
via the comment system, which in time will be reformatted into an FAQ
while prompting updates to the information pages in the meantime. It
is a good place to ask for specific information regarding technical
comparisons, the performance requirements for outdoor pursuits and
anything not found on the existing pages. Fitness Footwear are
constantly updating their Tech Centre with the latest technical
innovations to offer a first stop for easy to read information
regarding running shoes, hiking boots and athletic footwear from an
always growing variety of sports and outdoor brands.

Posted by Eric Ward on 7/15/09
Permanent URL: http://www.urlwire.com/news/071509.html