Bounce vs. Exit Rate

[usads]

I have a 77% Bounce Rate on one particular page and an Exit Rate of
16% on that same page. I am not fully understanding this one...any
help?

[Jeremy Aube]

Bounce Rate and Exit Rate pretty much have nothing to do with each
other. Exit Rate, at the pageview level, is the number of exits for a
page divided by the number of pageviews for that page. Bounce Rate, on
the other hand, is the number of single page visits for a page divided
by the number of times that page was the landing page for a visit. See
the following for more information:

http://www.roirevolution.com/blog/2008/01/exit_rate_vs_bounce_rat.html

Jeremy Aube
http://www.roirevolution.com/urchin