In the Pentagon-cosponsored 2004 book "Winning the Oil Endgame," Rocky Mountain Institute lays out a plan to eliminate U.S. oil use by the 2040s and simultaneously revitalize the economy.
Although "Winning the Oil Endgame" is centered on the United States, RMI is expanding its reach, especially given that most of the growth in oil consumption comes from developing markets. To that end, we recently completed the translation of WTOE in Chinese (Simplified Characters) with Tsinghua University.