Huge sums of public money have been wasted trying - and failed.

Cycling is for socially inadequate, immature weirdo's.

--
Dave - Cyclists VOR. "Many people barely recognise the bicycle as a
legitimate mode of transport; it is either a toy for children or a
vehicle fit only for the poor and/or strange," Dave Horton, of Lancaster
University, wrote in an interim assessment of the Understanding Walking
and Cycling study. "For them, cycling is a bit embarrassing, they fail
to see its purpose, and have no interest in integrating it into their
lives, certainly on a regular basis."